Good for them. Good for Starbucks too. They can hire whomever they want to.
That will require a massive increase in staff though unless this is just a PR stunt. Their current staff only totals 52 today. Black Rifle is owned by a Soldier of Fortune and Green Beret. They currently produce "small batch" coffees.
Starbucks is also in the process of hiring 10,000 veterans.
http://taskandpurpose.com/viral-meme...0000-veterans/
Long before #BoycottStarbucks, the company actually launched an
initiative to hire 10,000 veterans and military spouses by 2018. In fact, Starbucks is so dedicated to the cause that
it started its own veterans group, called the Armed Forces Network, which has 14 chapters across the country. The network
even has it’s very own coin, just like the ones military commanders give you when you’ve done something that deserves recognition but not the sort of recognition that goes on your DD-214 form.
According to a letter from the Starbucks Armed Force Network, which was written in response to the #BoycottStarbucks campaign, here’s how the veteran hiring initiative began:
“As our armed forces drew down in 2013, veterans at Starbucks asked the company to consider hiring more service members as they transitioned from active duty and south their first civilian job. We also asked the company to extend this effort to military spouses because we knew firsthand that their support made our service possible. In November 2013, Howard [the Starbucks’ CEO] and former Secretary of Defense Bob Gates announced Starbucks commitment to hire 10,000 veterans military spouses over the next five years.”
There are still 2,000 job openings that need to be filled — “without question we will reach the 10,000 goal early,” the letter says. So if you’re a veteran with dreams of wearing the green apron — or you’re just desperately in need of a job — stop reading this. Comb your $#@!ing hair. Head to your nearest Starbucks and grab a Skinny Caramel Mocha Frappuccino and an application. Then kick back, relax, don a pair of shades, and watch your big bright future as a Starbucks employee unfold.
As
Starbucks is well on its way to hiring 10,000 veterans by next year, another coffee company, albeit one much less known, has made a similar pledge. It’s Black Rifle Coffee Company, or BRCC,
a small-batch brewing company based in Salt Lake City, which also happens to be one of the most vociferous critics of the Starbucks refugee hiring campaign. BRCC’s founder, Evan Hafer, is a 40-year-old former Army Green Beret. The company
currently boasts a staff of 52 employees, 75% of whom are veterans. Hafer’s plan: hire 10,000 more veterans over the next six years.
Hafer’s pledge to hire 10,000 veterans has not been spared accusations of being a publicity stunt, either. But he insists that it is no such thing. The plan, he says, was hatched months ago. The Starbucks controversy just provided the perfect opportunity to announce it. According to Hafer, BRCC has partnered with 5.11 Tactical, a tactical clothing and equipment company,
to build over 600 brick-and-mortar retail stores over the next six years. The rapid expansion will require a lot of manpower — roughly 15,000 additional employees, Hafer estimates. And he wants the majority of them to be veterans.
“I’m a company of 52 employees and I’m trying to hire 10,000 veterans,” Hafer says. “That’s a lot different than a company that says, ‘I have 200,000 employees and I’m going to try to convert 5% of my workforce.’ And this isn’t a support mechanism. This isn’t a hand out. I’m not trying to give back to the veteran community. This is who I’m preferring to hire because I know the veteran subculture and I know the veteran work ethic. I know that this is the best men and women that our country has produced after a decade and a half of war.”
Originally Posted by Zippyjuan
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