There are gross puns and derogatory illustrations on far too many beer labels. The misogyny needs to stop.
By Will Gordon
Pairs nicely with misogyny.
1978 was the worst year for beer diversity in post-Prohibition America, with only 89 breweries operating in the entire country. Most of those breweries sucked, so a nation addled by other drugs might not have realized that things were starting to look up. President Carter decriminalized home-brewing that year, empowering a generation of garage-based drinkers and dreamers to develop their own recipes and techniques. A lot of these hobbyists eventually went pro, leading to the well-chronicled rise of craft beer.
Now the U.S. is home to more than 3,500 breweries, half of which have opened since 2010. There are currently thousands of companies making beer that’s better than pretty much anything that was available up through the mid-1990s. The new-wave brewers have distinguished themselves from their predecessors by employing better ingredients in innovative ways. But there’s one area in which they’re stuck in 1978: A lot of craft beer marketing is astonishingly sexist.
Only the very largest craft beer companies can afford traditional mass-media advertising—craft breweries are far more likely to sponsor charity 5Ks than NASCAR races. But just because they don’t have the means to subject television viewers to images of bikini-clad women clamoring for a Budweiser-wielding bull terrier’s affection doesn’t mean they can’t be even more offensive in their own little ways.
The first marketing decision any business faces is a product’s very name, and this is where too many craft brewers embarrass themselves and alienate potential customers.
One of the higher-profile repeat offenders is Flying Dog Brewery of Frederick, Maryland, maker of many dog- and dog-plus-one-more-entendre-themed beers including Raging Bitch Belgian-Style IPA and Pearl Necklace Oyster Stout. Both have ready-made plausible deniability baked into their origin stories. Raging Bitch is art, because Hunter S. Thompson sidekick Ralph Steadman designed the label; plus, duh, a bitch is a female dog!
It continues..http://www.slate.com/articles/life/d...te.single.html
Where have all the good men gone @Anti Federalist ? They are drinking craft beer or a shot of some good liquor and laughing at stupid $#@! like this article.
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