How the murder of a DNC staffer turned into a right-wing conspiracy
The story goes through nearly everyone in right-wing media: Sean Hannity, Roger Stone, Louise Mensch, Megyn Kelly, Jim Hoft, Julian Assange, and more
It started with a late night walk on July 10, 2016. Seth Rich was talking with his girlfriend while walking through the Bloomingdale neighborhood of Washington, D.C., when there was some sort of altercation. Rich was shot multiple times and died shortly thereafter.
Nearly a year later, his death has become a cause célèbre among right-wing media and the fringiest elements of pro-Trump media, simply because he worked as a staffer for the Democratic National Committee (DNC).
The conspiracy theories started immediately. The day after Rich was killed, a Twitter user connected the murder with a lawsuit filed by Bernie Sanders supporters against the DNC. (This lawsuit would later be the subject of right-wing conspiracy theories after the death of a process server that the coroner would later conclude was caused by accidental polypharmacy, or a combination of drugs.)
The first right-wing version of the conspiracy theory was about confirming right-wing allegations against the Clinton Foundation. On July 13, conspiracy theory website WhatDoesItMean.com (previously cited by pro-Trump media) ran a piece, sourced to the Kremlin, claiming that Rich thought he was on his way to meet with the FBI about the Clinton Foundation when a “hit team” put in place by the Clintons killed him. The article also linked the conspiracy theory with two Russian diplomats who were expelled by the United States two days before Rich’s murder, and it concluded by claiming the hit team was captured on July 12 in Washington, D.C. The actual police events of July 12 had nothing to do with any of this. On July 14, Snopes debunked this conspiracy theory.
On July 22, WikiLeaks released 20,000 emails that had been stolen from the DNC, and Redditors immediately started guessing that Rich was the source of those emails. Heat Street, a News Corp. publication then run by Louise Mensch, ran a roundup of these rumors. In the post, Heat Street simply went through the “r/The_Donald” subreddit, listing different conspiracy theories that users had come up with, even comparing one theory to the work of mathematician John Nash and the movie A Beautiful Mind. Heat Street had also mentioned the FBI rumor in the bottom of a previous post about Rich’s murder, noting that there was no evidence to substantiate it.
The one entity that did claim to be the WikiLeaks source was Guccifer 2.0. As The New York Times explained on July 27, while American intelligence services believed Guccifer 2.0 to be a front for Russian spies, the hacker claimed to be Romanian. In the report, the Times detailed evidence linking the emails to Russia, including “metadata hidden in the early documents indicating that they were edited on a computer with Russian language settings.”
Notorious dirty trickster Roger Stone, a contributor to Alex Jones' conspiracy theory website Infowars, and WikiLeaks began pushing the conspiracy theory in earnest in August. In an August 8 tweet, Stone included Rich in a group of four murdered people for whom he blamed the Clintons, referencing the FBI version of the conspiracy theory. A day later, WikiLeaks announced that it was offering $20,000 for information, and founder Julian Assange himself brought up Rich unprompted on a Dutch TV program, implying that Rich was a source. The host was taken aback by Assange’s suggestion and tried to push him on what he was implying, but Assange did not clarify his remark:
Pro-Trump media jumped on the interview. Mike Cernovich immediately promoted the interview while stating point-blank that Rich was the source -- something that even Assange never said. On August 10, Hannity discussed the interview on his radio show, saying that it wasn’t the Russians who gave WikiLeaks the information. Later in the show, he discussed the matter with Gateway Pundit’s Jim Hoft and Townhall’s Rachel Alexander. Hoft was befuddled as to why the Rich family would not want the matter politicized, saying that it could only increase the information about the murder.
Also on August 10, Infowars’ Paul Joseph Watson published a video about Assange’s implication, expressing concern that Assange could be assassinated:
Former House Speaker Newt Gingrich also jumped on Assange’s interview on the same day, telling Mike Gallagher on August 10 that the conspiracy theory was “worth talking about.”
WikiLeaks also issued a similarly vague statement on August 10.
On August 11, WikiLeaks started sowing distrust in Rich’s family when it tweeted that the family’s spokesperson was a “professional Democrat” -- even though the same could be said for Rich himself.
In the days that followed, Infowars ramped up its coverage. Watson cited a “source close to the Democratic party” who said his reporting was “on the money.” Infowars dutifully picked up Gingrich’s interview and used it to confirm its own assertions. The conspiracy theory site was particularly incensed that the Rich family would hire a spokesperson to quash conspiracy theories. And it went on to publish multiple pieces about Rich that included accounts of WikiLeaks’ assertions and implications about Rich.
Assange would resurface and again hint that Rich was his source on the August 25 edition of The Kelly File, again declaring his interest in the case without actually saying anything about Rich himself. While Laura Ingraham and some others ran with what Assange said to Kelly File host Megyn Kelly, Fox host Greg Gutfeld hit Assange for pushing the conspiracy theory -- to the distaste of fellow Fox host Eric Bolling
The conspiracy theory machine would turn away from Rich for most of September and October, though during this time Hannity frequently talked with Assange on his radio show, eager for new leaks that could be damaging to Clinton. In September, Rich’s girlfriend and his family spoke with Chris Hansen of Crime Watch Daily about the case, condemning the claims. GOP lobbyist Jack Burkman also began working with the Rich family at this time, offering more than $100,000 in rewards for information. Burkman would later say that he could “rule out attempted robbery” based on his canvassing of the neighborhood.
On October 7, The Daily Beast reported that “Russia’s senior-most officials” ordered the DNC hack. On November 2, fake news purveyor DC Gazette published a post saying that WikiLeaks’ source was neither Russia nor Seth Rich, but instead dissatisfied government staffers. On December 9, The Washington Post reported on a CIA assessment that Russia was behind leaks targetting the DNC, Democratic Congressional Campaign Committee (DCCC), and Clinton campaign manager John Podesta.
This Post story would touch off a new round of conspiracy theories about Rich, and once again they began with Louise Mensch’s Heat Street. On December 14, the site aggregated comments on Twitter saying that it was Seth Rich and not Russia that provided WikiLeaks with the emails. The piece offered no theory as to how Rich could have gotten access to DCCC or Podesta emails; indeed, it’s unclear from the story if the author even understood that there were multiple hacks, even though Mensch herself turned up in the hacked Podesta emails (which the piece did not disclose). Weeks after this post, it was announced that Mensch had left Heat Street in “mid-December.” There is no indication if Mensch was still at Heat Street when this post was published.
On December 15, Craig Murray, a “close associate” of Julian Assange, told the Daily Mail that he was a middleman for the leaks and that the handoff took place in D.C. in September. People immediately began tying Rich to Murray, even though Murray’s supposed handoff date (of which there was no evidence) took place months after Rich was murdered.
Later that day on the radio, Hannity would cite Murray’s account as evidence that Russians were not behind the hacking. Later in the program, Hannity brought up Fox contributor John Bolton’s conspiracy theory from December 12 that if something looked like it was the Russians hacking, it might actually be a false flag in which someone made it look like it was the Russians. Assange agreed with the theory on Hannity’s show:
Hannity also called Sen. Lindsey Graham (R-SC) an “idiot” for saying that Russians were involved in hacking:
Weeks later, on January 3, Hannity returned to Rich, again saying that Rich may have been the source for Wikileaks:
On January 6, U.S. officials released a report saying that Russians were behind the hacking. Suddenly, Hannity admitted that Russians have been hacking Americans for years:
On January 12, Guccifer 2.0 denied the report that Russia was behind the hacking.
Once again, the conspiracy mill died down, with occasional posts on 4chan and Reddit keeping the conspiracy theory alive.
On February 27, Jack Burkman, the GOP lobbyist who at one point was allied with the Rich family, told the Daily Mail that he had evidence that the Russians killed Rich because Rich had evidence that they were the ones behind the hacking. Burkman’s only source was a “former U.S. intelligence officer” -- “an older man, 65-70 years old, who claims to have been a contractor in Iraq in the 1970s.” None of Rich’s friends or family members have given any indication that Rich had such an explosive secret.
In mid-March, Stone admitted contact with Guccifer 2.0, but he claimed it was innocuous.
On March 23, Burkman talked to Sinclair station WJLA in Washington, D.C., about launching a new investigation. Claiming that the investigation would be launched out of “the Seth Rich Center for Investigations” in Arlington, VA, Burkman now claimed to have a team including “a forensic physiologist, a security specialist and George Washington grad students.” But the piece also noted that the Rich family had no part in this effort.
On April 8, a new conspiracy theory emerged alleging that Guccifer 2.0 was the middleman between RIch and WikiLeaks. Model Robbin Young published screenshots on her website of a purported direct message conversation she had with Guccifer 2.0 from August 25. In it, Guccifer 2.0 claimed that the DNC leak came from someone named “Seth” and responded affirmatively when Young talked about Rich’s murder. WikiLeaks, the subreddit “r/The Donald,” Gateway Pundit, Heat Street, and others immediately ran with the claim.
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