Amazon, Reddit and Netflix preparing to choke their own services Wednesday 12 July as a warning
Some of the world's largest internet companies are preparing to throttle their own websites in a day of protest against the United States' Federal Communications Commission (FCC).
The 170 organisations involved - including Amazon, Reddit and Netflix - are preparing to choke their own services on Wednesday 12 July as a warning against FCC proposals for deregulating how internet service providers (ISPs) treat customers.
They allege the proposed deregulation would "destroy net neutrality and give big cable companies control over what we see and do online" - but what exactly is net neutrality?
Net neutrality is a term coined in 2003 to describe the principle that ISPs should treat all of the data they're providing to customers equally, and not to use their own infrastructure to block out competitors.
In a fairly classical regulatory brouhaha, most of the big cable companies which the protest movement think would be at liberty to act maliciously have come forward in support of the FCC's proposals.
However, all of those companies state that they are supporters of net neutrality and that the protest movement is mistaken in its opposition to the FCC's plans.
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