This isn’t the first time that Cards Against Humanity has given away land to its fans.
In 2014, the company purchased a tiny island in Maine, dubbed it “Hawaii 2” and gave away
one-square-foot plots to those who signed up for its “Ten Days of Whatever of Kwanzaa” holiday campaign.
That year, it
also sent real poop to people who paid $6 for its Black Friday mail campaign.
Its promotions aren’t always so irreverent. In 2015, Cards Against Humanity released a science-themed expansion pack to benefit women in STEM fields. And for a holiday campaign that year, “Eight Sensible Gifts of Hannukah,” people received several pairs of socks and a year-long membership to WBEZ, Chicago’s public radio station. The company also paid for workers at its printing factory in China to go on a week of vacation.
Last year, weeks after the presidential election, Cards Against Humanity
skipped the mail surprises and instead dug a “holiday hole” with people’s contributions.
“Where is the hole?” the website for that campaign asked. “America. And in our hearts.”
On its website, the company explained its decision to resurrect the mail surprises for 2017,
despite previously declaring that 2015 would be the last year for such a promotion.
“We’re liars,” the FAQ read, “just like the president.”
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