Yes, I agree that the media doesn't influence people by endorsing candidates. What I was thinking is not so much coming out and announcing endorsements, but rather a more subtle approach, including perhaps financial contributions. I'm not convinced that we won't get viewers or that people won't think they're getting a fair report just because we make endorsements. MSM does it all the time. Newspapers are especially well-known for their endorsements, which have been going on forever.
On the issue of being a non-profit, my concern is that even if we don't make an explicit endorsement, the fact that we are planning (I hope) to be in the middle of political discussions could be viewed as a form of political endorsement whether we like it or not -- resulting in battles to retain our tax exempt status.
I know a couple of people have suggested trying to be an "unbiased" news source. Frankly, I think that's both impossible and undesirable. ALL news stories have a slant -- even the choice of which stories to air shows a bias! I would suggest a goal something along the lines of being an honest, objective news source. But we should admit to ourselves and our investors that a secondary goal is to promote political change in the direction of "traditional" conservatism, along the lines of what Ron Paul supports.