Why we must rethink about consuming certain products

[donnay]

[donnay]

Senomyx, Inc.
11099 North Torrey Pines Road
La Jolla, California 92037
U.S.A.
Telephone: (858) 646-8300
Fax: (858) 404-0752
Web site: http://www.senomyx.com

Public Company
Incorporated: 1998 as Ambryx, Inc.
Employees: 93
Sales: $9.3 million (2005)
Stock Exchanges: NASDAQ
Ticker Symbol: SNMX
NAIC: 541710 Research and Development in the Physical, Engineering, and Life Sciences

Senomyx, Inc., is a biotechnology company whose scientific work is applied to the biology of taste. The company uses genomics to develop novel flavors, flavor-enhancing compounds, and taste modulators for the packaged food and beverage industry, using its proprietary taste receptor-based assays for four of the five senses of taste: sweet, salt, bitter, and umami, the savory taste of glutamate. Senomyx conducts its research and development work under collaboration agreements with five of the largest packaged food and beverage companies: The Coca-Cola Company, Kraft Foods Global, Inc., Nestlé SA, Cadbury Schweppes PLC, and Campbell Soup Company. The company is responsible for the discovery, development, and regulatory approval phases of product development; its partners are responsible for manufacturing, marketing, selling, and distributing the consumer products containing Senomyx flavor ingredients.

ORIGINS
Unlike the vast majority of start-up biotechnology companies, Senomyx did not enter the pharmaceutical industry when it commenced operations in the late 1990s. Instead, the company entered the food industry, focusing its efforts on developing ingredients to improve the taste of food and beverages, make them healthier, and lower their production costs. Historically, the food industry's attempts to enhance flavor or to reduce unhealthy amounts of ingredients such as sugar, salt, and monosodium glutamate centered on developing artificial substitutes. The results frequently fell short of expectations, producing artificial flavors that failed to dupe taste buds or posed their own health risks. Senomyx approached the problem in a different way, using genomics as a way to understand the molecular mysteries of scent and taste. The scientific work undertaken by the company promised to alter the more than $1 trillion food industry, but, like biotechnology start-ups in the drug industry, Senomyx faced years of research and development work before it could hope to capitalize on the potential of its technology.

Senomyx began as a company named Ambryx, the creation of a group of distinguished scientists who based the start-up in La Jolla, California, the headquarters location for numerous biotechnology companies. The company was incorporated in September 1998 and commenced operations in January 1999, taking its mission from one of its principal founders, Lubert Stryer. A professor of neurobiology at Stanford University, Stryer became interested in the sense of smell roughly three years before cofounding Ambryx, inspired by the work of two colleagues who discovered a family of genes whose receptors for smell and taste were located at the base of the nose. Stryer, who remarked, "olfaction and taste are really the new frontier in neurobiology," in a December 27, 1999 interview with Forbes, launched his own investigation, researching the sense of smell in goldfish. During the course of his study, he perceived potential commercial applications of his work, not the first time he adopted an entrepreneurial posture with his scientific research. In 1993, Stryer cofounded Affymetrix to market a gene chip used to analyze DNA sequences. Stryer also had helped start Aurora Biosciences Corp., a company that screened vast numbers of potential drugs against disease targets. In founding Aurora Biosciences, Stryer was joined by Charles Zuker and Roger Tsien, two scientists who also helped Stryer form Ambryx. Zuker, a professor of biological sciences and neurobiology at the University of California, San Diego (UCSD), discovered a number of the proteins that Ambryx would use to detect bitter and sweet tastes. Tsien was employed by UCSD as well, serving as a professor of pharmacology, chemistry, and biochemistry.

https://www.encyclopedia.com/books/p...es/senomyx-inc

[Suzu]

I haven't ever consciously chosen to drink a Pepsi product. I may have had some served to me as a small child, but the last time I drank soda pop of any kind was sometime in about 1965, after watching my dad use a bottle of Coca Cola to clean his car's battery terminals.

[donnay]

I haven't ever consciously chosen to drink a Pepsi product. I may have had some served to me as a small child, but the last time I drank soda pop of any kind was sometime in about 1965, after watching my dad use a bottle of Coca Cola to clean his car's battery terminals.

There is youtube's out there that show it cleans toilet pretty good too.

[unknown]

the last time I drank soda pop of any kind was sometime in about 1965

Probably increased your overall health and life expectancy by 10+ years

[Anti Federalist]

I haven't ever consciously chosen to drink a Pepsi product. I may have had some served to me as a small child, but the last time I drank soda pop of any kind was sometime in about 1965, after watching my dad use a bottle of Coca Cola to clean his car's battery terminals.

Not defending sugary soda drinks at all, but plain old baking soda cleans lead-acid battery terminals even better.

[GlennwaldSnowdenAssanged]

Probably increased your overall health and life expectancy by 10+ years

A 95-year-old couple were married almost 70 years before they both died. They had been in good health the last 25 years, mainly due to the wife’s interest in health food and exercise.
When they reached the pearly gates, St Peter took them to their mansion, which was decked out with a beautiful kitchen and master bedroom and spa. As they looked in awe, the old man asked St Peter how much all of this was going to cost.
“It’s free,” St Peter replied. “This is Heaven.”
Next they went out back to survey the championship golf course that the home backed on to. They would have golfing privileges every day, and each week the course changed to a new one representing the greatest golf courses on Earth.
The old man asked, “What are the green fees?”
St Peter replied, “This is Heaven, you play for free.”
Next they went to the club house and saw the lavish buffet lunch with the cuisines of the world laid out.
“How much to eat?” asked the old man.
“Don’t you understand yet? This is Heaven, it is free!” St Peter replied with some exasperation.
“Well, where are the low cholesterol tables?” the old man asked timidly.
St Peter lectured, “That’s the best part, you can eat as much as you like of whatever you like and you never get fat and you never get sick! This is Heaven.”
With that, the old man went into a fit of rage, throwing down his hat and stomping on it and shrieking wildly. His wife and St Peter both tried to calm him down, asking him what was wrong.
The old man looked at his wife and said, “This is all your fault. If it weren’t for your blasted bran muffins, I could have been here 20 years ago!”

[Suzu]

Can I just give collective kudos and laughs for these replies! And, for the sake of full disclosure, I will say that I had a few mugs of the best root beer in the world while I was in high school. I'm not sure if that counts as soda pop, because it didn't come from a bottle or a can; it was the real stuff. I quit sugar entirely as of 1972.