Twitter’s new boss and one of the social network’s liveliest denizens will be paying even more attention to each other.
Elon Musk, the billionaire Tesla and SpaceX founder, has accumulated a 9.2% stake in Twitter, making him the company’s largest shareholder, according to a new SEC filing. He is already one of the most followed people on the app with over 80 million followers—rivaling Donald Trump’s reach before Twitter expelled the former president—and has been critical of the company, potentially setting up a collision between him and Parag Agrawal, who succeded Jack Dorsey as chief executive in November.
A week ago, Musk released a poll on his Twitter account that eventually received over 2 million votes, questioning whether the company unfairly censors speech, a longstanding conservative complaint.
Agrawal assumed the top job at Twitter by promising to follow through on ambitious revenue and user-growth goals set by Dorsey in his final years. ...
Some of what Dorsey did before his departure came after another high-profile investor appeared. In March 2020, Elliot Management, one of the best-known activist investor firms, bought a stake in Twitter and made a number of demands, hoping to shake up the company. One of those: Dorsey had to leave. Elliot disliked that Dorsey had two jobs, one running Twitter and one running Block, the payments company formerly known as Square.
Twitter swiftly made peace with Elliot, avoiding the protacted corporate battles between that often mark activist campaigns and drag on for months or years. The company agreed to set new, larger targets—and to establish a succession plan for Dorsey. The company prospered during the pandemic, and Dorsey was able to keep his role and depart on his own terms, hand selecting Agrawal to replace him.
It remains to be seen if Agrawal and Twitter’s board will take the same approach with Musk, and Twitter couldn’t immediately be reached for comment. Before becoming CEO, Agrawal had been the company’s chief technology officer; he first joined Twitter as an engineer in 2011.
When Twitter announced Agrawal was getting the CEO role, Musk posted a meme to his account, which did not paint Twitter’s new chief executive in a positive light: The doctored image shows Agrawal as Russian dictator Joseph Stalin and Dorsey as another Soviet leader. By likening Agrawal and Dorsey to the former communist strong men, Musk seemed to underline his belief that the company limits speech.
Musk has established a high profile for himself using the service, but his time on Twitter has been marked by controversy and problems. Most prominently, Musk and Tesla had to agree to some limits around his Twitter presence in 2018 after tweeting about his intentions to take Tesla private. He is now seeking to end those restrictions, though his persona has remained strikingly unchanged. In November, for instance, Musk posted a poll to Twitter asking his followers if he shoulder sell 10% of his Tesla shares. The tweet raised questions about whether Musk is following his agreement with the SEC—and whether the poll was really a PR stunt, with Musk having previously decided to sell the stock regardless of its result.
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https://www.forbes.com/sites/abrambr...on-musk-stake/
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