Marketing Strategies

[GlennwaldSnowdenAssanged]

I know years ago companies would purchase mailing lists that purportedly would be tailored to the desired demographic. For example if you were selling power assist reclining chairs or walkers you would probably be targeting senior citizens. For a fee you could purchase a mailing list for senior citizens and direct mail to your targeted audience.

Does anybody know how this works these days? If a company is selling widgets that zyc companies could benefit from acquiring, how do you effectively market to zyc company?

Thanks

[oyarde]

I would see about a cheap classified in trade publications related to the field. I have some of those and it is just cheaper than anything else I know of.

[GlennwaldSnowdenAssanged]

I would see about a cheap classified in trade publications related to the field. I have some of those and it is just cheaper than anything else I know of.

If you were hired to promote the company you worked for and were not necessarily concerned with the cost to market it but more concerned with results, what strategies would you consider?

[oyarde]

If you were hired to promote the company you worked for and were not necessarily concerned with the cost to market it but more concerned with results, what strategies would you consider?

Well I'd want to use strategies that have some previous value added response so I might check with a friend in a like business . The cool thing about a cheap classified in a trade magazine ( I have some as low as 14 a month and some less ) is you can list the website if you have one , address if you have storefront , phone #'s etc to direct it to you. These days your trying to get people most often to a website ( not what I do ) so any avenue that gets you there with some success rate .

[NorthCarolinaLiberty]

Hire a Paki or Indian to scrape the internet for listings. Or you can sometimes do it manually. For example, if you're selling to manufacturers, go to Thomas Register.

[pcosmar]

Do people really buy stuff that is aggressively pushed on them?

I know I don't..

even if it is a product I want,, I won't buy it from a spammer.