A developer of a cryptocurrency with the name "JRR Token" and the slogan "The One Token That Rules Them All" has been found to have infringed the intellectual property rights of the Tolkien estate.
https://www.marketwatch.com/story/j-...ss-11637698518One does not simply launch a “Lord of the Rings”-themed cryptocurrency …
The estate of J.R.R. Tolkien has blocked a crypto called “JRR Token” that rolled out last August, which drew its name from the late English fantasy writer.
“JRR Token” also referenced the author’s iconic fantasy trilogy “The Lord of the Rings” — which inspired Peter Jackson’s film trilogy that raked in $2.991 billion at the box office — by running with the tagline, “The One Token That Rules Them All” on its website. This referenced the “One Ring” that ruled the other magical “Rings of Power” in the tale’s mythology...
The developer also asserted that he chose JRR for his domain name because “JRR” stands for “Journey through Risk to Reward” – a claim the WIPO dismissed, saying that “it is not clear to the panel what ‘Journey through Risk to Reward’ actually means, and why the term ‘journey’ is relevant to the purchase of tokens”.
The Tolkien estate has now recovered the domain name JRRToken.com. It has stopped the developer operating under that name, and has obtained their undertaking to delete any infringing online content, it said on 23 November, and the US-based developer has also paid the estate’s legal costs.
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