The Pearl Milling Company

[Pauls' Revere]

https://finance.yahoo.com/news/pepsi...005112220.html

PepsiCo (PEP) announced the name change of its Aunt Jemima pancake mix and syrup brand to Pearl Milling Company, the snacking and beverage company announced on Tuesday.

In June 2020, Quaker Oats, a subsidiary of PepsiCo, said it would remove Aunt Jemima's image from its packaging in the fourth quarter and change the name soon after. The company also pledged $5 million to support the Black community.

"We recognize Aunt Jemima's origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough," Quaker Foods CMO Kristin Kroepfl said at the time.

When coming up with the Pearl Milling Company name, Quaker said it worked "to gather broad perspectives and ensure the new brand was developed with inclusivity in mind."

Pearl Milling Company products, which maintain similar red packaging to its predecessor, will see its pancake mixes, syrups, flour, grits, and cornmeal come to market in June. The existing Aunt Jemima products with the image removed will continue to be sold until that time.

The company added that Pearl Milling Company would commit $1 million toward causes uplifting Black women and girls in the coming weeks.

Shares of PepsiCo were last trading up 82 cents near $140.42 on Tuesday in the after-hours session.

[phill4paul]

I'll make my own batter and use Maple syrup. Thanks, anyway, Pepsi.

[Philhelm]

I can finally eat my pancakes in peace, without that evil black face smirking at me.

[donnay]

I'll make my own batter and use Maple syrup. Thanks, anyway, Pepsi.

You're better off. Their syrup is nothing but corn syrup with color.

[The Northbreather]

Mrs Butterworths for the win!

Wonder what’s going to happen to the Popeyes chicken spokeswoman?

Hilariously over the top stupid ads...

[Anti Globalist]

What a retarded thing to do since nobody was offended by the logo.

[sparebulb]

Just bought some Hungry Jerk pancake mix from Aldi the other day.

Will start making my own in the future.

Screw off, Pepsico.

[otherone]

You're better off. Their syrup is nothing but corn syrup with OF color.

FIFY

[oyarde]

What a retarded thing to do since nobody was offended by the logo.

If I owned Pearl Brewing Co I might be offended . The San Antonio plant closed in 01 but it is still made in fort worth . I think Pabst owns it and Miller makes it.

[Danke]

If I owned Pearl Brewing Co I might be offended . The San Antonio plant closed in 01 but it is still made in fort worth . I think Pabst owns it and Miller makes it.

My favorite butter.

[oyarde]

best butter

[Aratus]

The Pearl Milling Company had created the BRAND way way way back more than a century ago.

[Aratus]

If I owned Pearl Brewing Co I might be offended . The San Antonio plant closed in 01 but it is still made in fort worth . I think Pabst owns it and Miller makes it.

Way way way back in 1888...

The Pearl Milling Company in St. Joseph, MO
was incorporated and produced a range of milled products.

[NorthCarolinaLiberty]

What a retarded thing to do since nobody was offended by the logo.

I agree. I call it Wizard of Oz Syndrome. It's an entity making you think opinion is monolithic, but it's nothing of the sort.

[Sonny Tufts]

If I owned Pearl Brewing Co I might be offended.

If I were served Pearl beer I'd be offended. The only time I drank it was at a favorite bar that served pitchers only with Pearl or Lone Star. Pearl was the lesser of two evils.

[oyarde]

If I were served Pearl beer I'd be offended. The only time I drank it was at a favorite bar that served pitchers only with Pearl or Lone Star. Pearl was the lesser of two evils.

They are not so bad . Better than old Milwaukee , LOL

[Occam's Banana]

[...] Quaker Oats, a subsidiary of PepsiCo, said it would remove Aunt Jemima's image from its packaging in the fourth quarter and change the name soon after. [...]

"We recognize Aunt Jemima's origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough," Quaker Foods CMO Kristin Kroepfl said at the time.

When coming up with the Pearl Milling Company name, Quaker said it worked "to gather broad perspectives and ensure the new brand was developed with inclusivity in mind."

I can finally eat my pancakes in peace, without that evil black face smirking at me.

But can you eat your oatmeal without the evil face of white privilege leering at you with smug superiority?

Why, no. No, you can't ...



So much for "appropriate and respectful [...] inclusivity," I guess ...

[Pauls' Revere]

But can you eat your oatmeal without the evil face of white privilege leering at you with smug superiority?

Why, no. No, you can't ...



So much for "appropriate and respectful [...] inclusivity," I guess ...

LOL

[Danke]

best butter