An anonymous reader quotes a report from Ars Technica:

BMW is planning to move some features of its new cars to a subscription model, something it announced on Wednesday during a briefing for the press on the company's digital plans. BMW says that owners can "benefit in advance from the opportunity to try out the products for a trial period of one month, after which they can book the respective service for one or three years." The company also says that it could allow the second owner of a BMW to activate features that the original purchaser declined.

In fact, BMW has already started implementing this idea in some markets, allowing software unlocking of features like adaptive cruise control or high-beam assist (in the United States, those options are usually standard equipment). Other features are more whimsical, like having a Hans Zimmer-designed sound package for your electric BMW or adaptive suspension for your M-car. Indeed, the company says that its forthcoming iNext will "expand the opportunities for personalization."
The choice on your menu is to OPT OUT. Im quite sure these cars will not even run, and most of the features not even work unless youre connected to the internet.


Our technology has gone completely in the absolute wrong direction. Now its all about selling garbage where the features you want will not work unless you give them even more money.