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Thread: Hallmark Channel CEO signals openness to gay Christmas films

  1. #1

    Hallmark Channel CEO signals openness to gay Christmas films

    While many are still reeling from recent revelations that Chick-fil-A has opportunistically traded the Christian principles upon which it was founded for “woke,” pro-LGBT social justice causes, the head of the Hallmark Channel —famous for its family-friendly Christmas movies— indicated that Hallmark will likely begin to produce holiday films which include gay characters and themes. This year, Hallmark's legendary “Countdown to Christmas” will feature two dozen new, original movies produced by the channel. They will be shown 24 hours a day during the weeks leading up to Christmas.
    Bill Abbott, CEO of Hallmark parent Crown Media Family Networks (CMFN), said in a recent interview that Hallmark “differentiates itself from its competition” because its content is “relentlessly positive, family friendly, always appropriate for all members of the family.”
    “Across the board, we’re attracting an audience across every demographic,” announced Abbott.
    In the past, Hallmark has stated, “We are not an issues-oriented network: our goal is for every viewer who comes to us to feel happier and better because they watched.”
    During the holidays, Hallmark viewers skew younger than the rest of the year.
    Abbott explained that viewers can feel comfortable watching Hallmark’s movies without having to worry about running for the remote because an inappropriate scene suddenly pops up.
    Despite having built a huge audience by providing a reliable, safe refuge for family viewing during an era when even Disney offers a minefield of pro-LGBT programming aimed at kids, the head of Hallmark’s parent company indicated that “Hallmark is ‘open’ to doing any type of movie — including with gay leads,” according to a Hollywood Reporter interview.
    “I’m gay, where are the same-sex movies?” asked one of the interviewers during a Hollywood Reporter podcast. “Have you talked about incorporating stories about same-sex couples at Christmas?”
    “We’re open to really any type of movie of any type of relationship,” declared Abbott.
    The interviewer lamented that when she and her “wife” visit relatives during the holidays, the TV is tuned to the Hallmark Channel 24/7 but the type of relationship she and her “wife” have is not reflected in any of the programming.
    The interviewer pressed Abbott about whether Hallmark is dedicated more to building a large, broad audience than it is to representing the diversity of “the society that we’re in.” The CMFN CEO said, “In terms of broadening out the demographic, it’s something we’re always thinking about, always considering.”
    “In a culture that values offensive sex acts, profanity, and violence overall, the Hallmark channel is doomed,” predicted PJ Media’s Megan Fox. “The diversity activists will never be satisfied.”
    The majority of TV viewers want “to watch entertainment that represents them or doesn't include a constant assault on morality and decency,” and so “they're relegated to one cheesy channel that plays nothing but sappy Christmas movies most of the year,” continued Fox. “But when the social justice soldiers get done with Hallmark, they won't even have that.”
    “The sustained campaign against the Hallmark channel will work, as illustrated with the channel's CEO, Bill Abbot, signaling that they are open to gay stories,” said Fox.
    Fox said she believes that “Hallmark is not interested in pleasing its base of ‘moms and grandmas’ and will instead try to please the outrage mob that doesn't watch their channel.”

    More at: https://www.lifesitenews.com/news/th...hristmas-films
    Never attempt to teach a pig to sing; it wastes your time and annoys the pig.

    Robert Heinlein

    Give a man an inch and right away he thinks he's a ruler

    Groucho Marx

    I love mankind…it’s people I can’t stand.

    Linus, from the Peanuts comic

    You cannot have liberty without morality and morality without faith

    Alexis de Torqueville

    Those who fail to learn from the past are condemned to repeat it.
    Those who learn from the past are condemned to watch everybody else repeat it

    A Zero Hedge comment



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  3. #2
    Have yourself a merry little Christmas
    Make the yuletide gay
    "It's probably the biggest hoax since Big Foot!" - Mitt Romney 1-16-2012 SC Debate

  4. #3
    Quote Originally Posted by tfurrh View Post
    Have yourself a merry little Christmas
    Make the yuletide gay
    They never should have been allowed to appropriate that word.
    Never attempt to teach a pig to sing; it wastes your time and annoys the pig.

    Robert Heinlein

    Give a man an inch and right away he thinks he's a ruler

    Groucho Marx

    I love mankind…it’s people I can’t stand.

    Linus, from the Peanuts comic

    You cannot have liberty without morality and morality without faith

    Alexis de Torqueville

    Those who fail to learn from the past are condemned to repeat it.
    Those who learn from the past are condemned to watch everybody else repeat it

    A Zero Hedge comment

  5. #4
    Quote Originally Posted by Swordsmyth View Post
    They never should have been allowed to appropriate that word.
    Yes. It's very qu€€r.
    "It's probably the biggest hoax since Big Foot!" - Mitt Romney 1-16-2012 SC Debate

  6. #5
    The outrage mob started their bitching a few years back that the lineup was too white.

    I haven't looked, but I imagine all their programming now looks like all the advertising does now: which is to say it looks like a ham fisted United Colors of Benneton display of wokeness and diversity.

    That, of course, would not have been enough, so now they'll capitulate to the Fagggot Mafia.

  7. #6
    Quote Originally Posted by Anti Federalist View Post
    Too white, too heterosexual.

    I found them to be "blue pill" soap operas, but if they're pissing off the SJWs and idiot Bolsheviks and weirdosexuals, well, then, I'll have to sit down and watch a few just to spite them.

    The $#@!ing left ruins everything.

    And tell me, why do they not take their own advice: you don't like it? Don't $#@!ing watch it.


    Critics Attack Hallmark’s Christmas Movies: ‘They Brim with White Heterosexuals’

    http://www.breitbart.com/big-governm...heterosexuals/

    by Penny Starr 23 Dec 2017

    While most Americans are gathering around the television for their annual binge of Hallmark Channel Christmas movies, the left has been busy trashing the outlet for a too-white holiday lineup.

    The assault on the popular holiday tradition started this month with Salon.com’s report. The article is entitled “A super white Christmas: The Hallmark Channel gives us TV’s most homogeneous view of the holiday; Hallmark’s white Christmas tales have hooked holiday viewers while leaving minority actors out in the cold”:

    Unless you’re a holiday die-hard or a regular Hallmark viewer you may be wondering why this matters. Let’s begin with the obvious statement that holiday-themed viewing plays a huge role in the annual traditions of all kinds of families. So, yes, this is a cultural representation issue and one made especially disheartening when you take into account the way these movies sell a nostalgia for a false, if durable, vision of an America that never existed. But it’s also a problem of hiring and economics.

    Sugar-spun traits of “real” America dominate Hallmark’s movie plots through the year, in fact. Plots typically involve characters from or living in the mythological small towns of “real” America, melting the hard hearts of big-city folks or bah humbug grinches with their honest optimism and pure, decent values.

    Next, Slate.com joined the holiday chorus with a scathing review of this year’s Hallmark offerings:

    After watching a few of Hallmark’s Countdown to Christmas films, the network’s burgeoning red-state appeal comes into focus. As much as these movies offer giddy, predictable escapes from Trumpian chaos, they all depict a fantasy world in which America has been Made Great Again. Real and fictional heartland small towns with names such as Evergreen and Cookie Jar are as thriving as their own small businesses, and even a high school art teacher (played by Trump supporter and the face of Hallmark, Candace Cameron Bure) can afford a lavishly renovated Colonial home. They brim with white heterosexuals who exclusively, emphatically, and endlessly bellow “Merry Christmas” to every lumberjack and labradoodle they pass.

    They’re centered on beauty-pageant heroines and strong-jawed heroes with white-nationalist haircuts. There are occasional sightings of Christmas sweater–wearing black people, but they exist only to cheer on the dreams of the white leads, and everyone on Trump’s naughty list—Muslims, gay people, feminists—has never crossed the snowcapped green-screen mountains to taint these quaint Christmas villages. “Santa Just Is White” seems to be etched into every Hallmark movie’s town seal.

    Not to be left out of race-baiting holiday fare, National Public Radio (NPR) interviewed staffer Linda Holmes, who confessed she loves the Hallmark Channel Christmas movies. But Holmes was challenged by the NPR host: “This has now gotten political because the other thing about [Hallmark Christmas movies] is that they are predominantly white people playing these characters.”

    “Well, as you say, overwhelmingly, they are about white people,” Holmes said. “And there have been little tiny steps. They made one this year with Alexa PenaVega and her husband, Carlos PenaVega. And they were explicitly written in the film as a Latino family. But for the most part, that’s not the case.”

    “And I think the thing that’s funny about that is one of the main demographics they’re trying to appeal to – a lot of it, I would generalize is somewhat older religious people,” Holmes said. “A lot of older religious people are black people and Latino people and all of that. So it’s funny to me that they haven’t made the decision – hey, you know, we’re leaving a lot of money on the table.”

    Eric Deggans, NPR’s television critic, chimed in, saying Hallmark’s Christmas movies are “way too white.”

    But Business Insider reported that Americans love what Hallmark Channel has to offer during the Christmas season:

    In 2016, Hallmark movies attracted over 2 million live viewers, though by November and December those numbers spiked to 4 million, according to Nielsen. The rating record was set by Candace Cameron Bure’s “Christmas Under Wraps,” in 2014, and it actually just added a third cable network, Hallmark Drama, on top of its core network and Hallmark Movies and Mysteries – all part of the Crown Media Family Networks division of Hallmark Cards.

    Crown Media president and CEO Bill Abbot chalks the success up to a commitment to the formula.

    “The business has been so driven by trying to hit the home run, trying to replicate the success of ‘The Walking Dead,'” he said. “Hits are very hard to find. That’s a very risky strategy. And it’s detrimental to the cable industry.”
    Quote Originally Posted by Anti Federalist View Post
    Told ya so...



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