The story highlights the fact that there are a great number of people in search of the mysterious Nakamoto, but
now marketers and businesses are using this desire to their advantage. It also shows the ridiculous number of Satoshi suspects and those who have claimed to be the currency’s creator. There’s the Hawaiian domain owner, Bitcoin Origins writer Scronty, the writer called “Duality,” the Bulgarian Debo Jurgen Etienne Guido, and of course the Australian who has claimed to be Satoshi for years. There are also Nakamoto suspects who are not alive or are in jail like the criminal mastermind Paul Le Roux, the forensics investigator David Kleiman, and the renowned cryptographer Hal Finney. There have been so many claimants over the years that it’s not even unbelievable anymore that people are willing to come forward and say they created Bitcoin. If anything the crypto community might want to host a live-action role-playing (LARP) award ceremony for all the nuts who say they are Satoshi.
These Satoshi revealers have put far more energy into the Nakamoto LARP in contrast to the simplicity of merely verifying an old message or private keys. Instead, we have people creating domains using Satoshi’s name for marketing purposes, people writing memoirs, and Bitcoin inventors with their own PR teams. A great example of these ludicrous theatrical performances was back in May 2016 when Quartz columnist Joon Ian Wong reported that Craig Wright allegedly used the rockstar David Bowie’s PR agency, Outside Organisation, to help with the big reveal that week. Outside Organisation was so good that they were able to get the public’s eyes fixated on Bowie, David Beckham, the Spice Girls, and allegedly the self-proclaimed Satoshi. Wong’s Quartz article details that during the Wright reveal ceremonies reporters from three different publications were “selected” for “proof sessions.” In addition to David Bowie’s PR firm, the selected journalists from the Economist, GQ, and the BBC publications were forced to sign non-disclosure agreements (NDA) in order to participate in the reveal, Wong detailed.
The Satoshi Nakamoto Renaissance Holdings PR attempt is not much different than the slew of wannabes and attention seekers in the past. Part I of his “My Reveal” on Sunday, August 18, at 4 p.m. EDT will be shown on the company website, Satoshinhr.com. Its likely people will tune in to hear what the person has to say for a brief period of time, but its more probable that the reveal will be nothing more than a tacky marketing attempt in order to highlight something else. An illustration of the announcement’s marketing nonsense can be read under the Satoshi Nakamoto Renaissance (SNR) Holdings business description, which states the company is a provider of “blockchain technologies to help transform people’s lives.” In reality, the only thing this announcement will likely provide is another attempt at Satoshi performance art — And a poor one, too.
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