Remember the dreaded “pink slime” video from 2012? There it was, some indescribable pink paste extruding through a machine – was it strawberry ice cream? A new type of Play-Doh?
Nope, pink slime was basically the meat industry equivalent of the trimmings or scraps that are normally swept up and tossed in the trash, or into pet food – a collection of bits collected from the meat production process that is transformed into a filmy, translucent substance using a centrifuge, which is then treated with ammonia hydroxide gas and added to commercial ground beef, usually in fast food or school cafeterias.
The brief video caused mass revulsion from U.S. consumers and a PR disaster for the meat industry: celebrity chefs were up in arms, McDonald’s dropped the filler from its products, and an Iowa state senator even accused viewers of being duped by a vegetarian plot to put meat industry employees out of work.
But wait – what if we were wrong? What if that wasn’t actually pink slime, or even the preferred industrial euphemism, “lean finely-textured beef” (LTFI)?
Well, according to the United States Department of Agriculture (USDA), that slimy pink goo is actually ground beef.
In another case of big business getting the best of the legitimate concerns of consumers, South Dakota pink slime purveyors Beef Products Inc (BPI) have received the stamp of approval from the USDA to allow it to call the repulsive goo “ground beef.”
The move to reclassify the slime from “lean finely textured beef” to “ground beef” was made in December, but also comes after a years-long effort by the industry to combat the fallout from the pink slime scandal – which resulted in a defamation lawsuit by BPI against ABC News that was settled in 2017 for about $177 million, the highest-ever sum in such a corporate lawsuit.
https://themindunleashed.com/2019/02...ound-beef.html
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