Gillette has been accused of hypocrisy over its new advert tackling toxic masculinity, with some complaining the brand is itself guilty of sexism.
It relates to the issue known as the “pink tax” where products advertised towards women cost more than similar products marketed towards men.
“I could have sworn Gillette just told us to stop treating women poorly. Look how they treat their female customers though,” one person tweeted alongside photos of identical razors advertised towards men and women, with the women’s version costing $3 more.Another person also shared photos of the brand’s razors sold on Amazon, where a price discrepancy is evident.
“Me: The new Gillette ad is great. Also me: “Gillette why is an eight-pack of women’s blades $3-4 more than men’s?” they asked.
“OK so I’m all for the ideas in the Gillette commercial, I think it’s wonderful in theory, but a company can’t charge a pink tax and then use media to say they encourage gender equality and awareness, it doesn’t work like that. You don’t get both,” someone else tweeted.
Look, I like the
@Gillette ad. It sends a great message that a lot of men obviously need to hear. But the message rings a little hollow when coming from a company that profits from the
#PinkTax. It’s time for Gillette to put their money where their mouth is and end the pink tax.
— Ryanne Allison (@TheGirlRyanne)
January 16, 2019 So wait, ppl are mad about
@Gillette ad but not about how they put the pink tax on the women razors? You know, the ones that are marked deliberately towards women. Or are we just going to ignore that?
— Lisa Torres (@Lucky13Lisa)
January 16, 2019 The Gillette advert has been viewed more than 13 million times on YouTube and has generated both praise and critisism. Some have accused the company of “virtue-signalling” about an issue they may not care about, while Bernice King – daughter of the late civil rights leader Martin Luther King Jr – called the advert “pro-humanity”.
Others have called for a boycott of the brand over the “pink tax” issue. That would be similar to one the brand is facing from some conservatives, who have responded to the recent advertisement by throwing their razors away.
More at: https://news.yahoo.com/gillette-accu...011326565.html
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