https://www.businessinsider.com/duck...h-bias-2018-12
The CEO of privacy search engine DuckDuckGo says Google uses location data that puts entire ZIP codes in politically biased 'filter bubbles'
- DuckDuckGo — a privacy-focused search engine company that competes with Google Search— released a study last week that claims Google is inadvertently introducing bias into its results.
- "Google's collection and use of personal data, including location, which is then used to filter specific search results, is having an effect akin to the effects of a political bias," DuckDuckGo CEO Gabriel Weinberg told Business Insider on Tuesday.
- The company's study found participants saw vast differences in search results when searching for the same keywords (like "gun control" or "immigration") from different locations across the country.
- A Google spokesperson said, in part: "This study's methodology and conclusions are flawed."
Weinberg said he anticipated Google's rebuttal and that is why he and his team controlled for both time and location in their research. Also, he argues the findings were far from trivial.
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