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Thread: Google Bought Mastercard Data To Link Online Ads To Store Purchases, Says Report

  1. #1

    Google Bought Mastercard Data To Link Online Ads To Store Purchases, Says Report

    https://tech.slashdot.org/story/18/0...es-says-report

    According to Bloomberg, citing people with knowledge of the deal, Google purchased "a stockpile of Mastercard transactions" that allowed Google advertisers to see whether the ads they ran online led to a sale at a physical store in the U.S. This arrangement was never shared with the public. From the report:

    Alphabet's Google and Mastercard brokered a business partnership during about four years of negotiations. The alliance gave Google an unprecedented asset for measuring retail spending, part of the search giant's strategy to fortify its primary business against onslaughts from Amazon and others. But the deal, which has not been previously reported, could raise broader privacy concerns about how much consumer data technology companies like Google quietly absorb.

    Google paid Mastercard millions of dollars for the data [...] and the companies discussed sharing a portion of the ad revenue. A spokeswoman for Google said there is no revenue sharing agreement with its partners. A Google spokeswoman declined to comment on the partnership with Mastercard, but addressed the ads tool. "Before we launched this beta product last year, we built a new, double-blind encryption technology that prevents both Google and our partners from viewing our respective users' personally identifiable information," the company said in a statement. "We do not have access to any personal information from our partners' credit and debit cards, nor do we share any personal information with our partners." The company said people can opt out of ad tracking using Google's "Web and App Activity" online console. Inside Google, multiple people raised objections that the service did not have a more obvious way for cardholders to opt out of the tracking.
    So what happens when Google sells information to your employer that you are a Republican / Conservative?
    1776 > 1984

    The FAILURE of the United States Government to operate and maintain an
    Honest Money System , which frees the ordinary man from the clutches of the money manipulators, is the single largest contributing factor to the World's current Economic Crisis.

    The Elimination of Privacy is the Architecture of Genocide

    You are Ron Paul's Media!

    Quote Originally Posted by Zippyjuan View Post
    Our central bank is not privately owned.



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  3. #2
    Quote Originally Posted by DamianTV View Post
    So what happens when Google sells information to your employer that you are a Republican / Conservative?
    1.Get a lawyer
    2. Find a new job.

  4. #3
    Supporting Member
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    Mach's Avatar


    Posts
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    No personal information?

    It would seem that a persons Patterns of Behavior is the real personal information.

    Politicians are the only people in the world who create problems and then campaign against them
    ~


  5. #4
    This must be illegal, if you or I did this we would end up in jail.
    Never attempt to teach a pig to sing; it wastes your time and annoys the pig.

    Robert Heinlein

    Give a man an inch and right away he thinks he's a ruler

    Groucho Marx

    I love mankindÖitís people I canít stand.

    Linus, from the Peanuts comic

    You cannot have liberty without morality and morality without faith

    Alexis de Torqueville

    Those who fail to learn from the past are condemned to repeat it.
    Those who learn from the past are condemned to watch everybody else repeat it

    A Zero Hedge comment

  6. #5
    Quote Originally Posted by DamianTV View Post
    https://tech.slashdot.org/story/18/0...es-says-report
    So what happens when Google sells information to your employer that you are a Republican / Conservative?
    I'd probably tell my employer they got ripped off since the FEC makes that fact freely available and party affiliation is often public record in many/all states.

  7. #6
    Don't browse the internet while logged in to a Google service (like GMAIL).
    I compiled a "brief" history of events since October 2008 that are defining the global currency war and the role that gold is playing:

    Tin Foil Hats, Economic Reality and the Total Perspective Vortex

    Also, have you contacted your Congressional Rep and asked them co-sponsor Ron Paul's Rep. Paul Broun Jr.'s HR 1098 77: Free Competition in Currencies Act?



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