One of the worst things you can do in an MLM compensation plan is leave out retail commission details.
Retail commissions are conspicuously absent from Cerule’s official compensation plan documentation. Affiliate rank criteria is also absent but more on that later.
I’m highly suspicious of any MLM company that doesn’t lead with retail sales, as usually it’s a strong indication of a company-wide lack of retail focus.
Sadly this seems to be the case in Cerule.
Compensation red flags include affiliate recruitment commissions and a reduction in monthly PV through affiliate autoship orders.
In MLM paying affiliates to recruit new affiliates is straight up pyramid recruitment.
There is absolutely no legitimate reason a new Cerule affiliate would require sixty-five bottles of product.
I can let twenty slide, but not with the attached recruitment commissions.
Cerule’s Fast Start Mega Pack in particular seems to exist for no other reason than to generate a whopping $1350 in recruitment commissions (just less than half the fee paid by a newly recruited affiliate).
After a massive upfront recruitment commission, Cerule do keep autoship PV and retail PV at the same level for the first few ranks.
When an affiliate hits 3K though for no justifiable reason monthly autoship PV requirements are half that of non-autoship PV requirements.
Again there’s no reason for this, other than to encourage Cerule affiliates to qualify for commissions monthly via autoship.
To me the core focus of the Cerule MLM opportunity seems clear:
Sign people up and earn a large upfront commission, then keep earning on their monthly autoship order.
This would see an FTC investigation of Cerule likely wind up the same as the regulator’s recent settlements with Vemma and Herbalife.
The good news is establishing whether this is the case yourself is easy. Just ask your potential upline whether they’re PV qualifying each month via retail sales or personal purchase.
If it’s through personal purchase (autoship in particular), it’s highly likely they’re just focused on recruiting other affiliates who do the same.
You can suss this out based on how you were approached, or by asking what you need to do to succeed in Cerule. Pay attention to what your potential upline focuses on.
Retail sales should be part of the equation, and if they’re not – well you have your answer.
As for the blue-green algae products, if that’s your thing then have at it. Cerule do manufacture their own products and so have complete control over what is or isn’t included in their product lines.
How different Cerule’s algae is to the competition or whether that matters the algae supplement niche is up for debate. I had a quick look on eBay and Amazon and found quite a few brands going for less than half of what Cerule are asking for.
Personally I think the retail viability of algae-based supplements might be suspect at Cerule’s $79 price-point, otherwise I can’t see why the company wouldn’t have a stronger retail focus.
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Originally Posted by Suzu
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