This site appears to be down:

But an explanation of the site is here:

SEC Tries to Scam ICO Investors to Show Them How Easy It Is

Clicking on "Buy Coins Now!" redirects potential investors to the SEC’s website where they’ll find a stark warning: “If you responded to an investment offer like this you could have been scammed -- HoweyCoins are completely fake!”

The phony webpage is the SEC’s latest gambit to try to convince the investing public that ICOs -- in which companies sell digital tokens that can eventually be redeemed for goods or services -- are highly susceptible to fraud. Despite the warnings, the token sales continue to raise billions of dollars.