“We will have perfect data all the time” says Sinclair exec about new TV broadcast technology that enables them to collect data on consumers through TV sets and mobile devices.

By Kendra Chamberlain
April 10, 2018

  • Outdated local broadcast TV is being replaced by a new, broadband-enabled standard called ‘Next Gen TV’.
  • ‘Next Gen TV’ will allow broadcasters to track and collect data on consumers through their TVs and other connected devices, much like Google and Facebook.
  • Many of the patents underpinning ‘Next Gen’ technology are owned by Sinclair, a conservative-leaning media group.
  • Sinclair is close to FCC approval on a merger deal with Tribune, giving them access to 72% of US households. [1]
  • Privacy advocates are concerned about comprehensive nationwide data collection and consumer targeting by one dominant media group.

A new IP-based broadcast technology is being rolled out which will enable local television broadcasters to track consumers and serve targeted advertisements the same way Facebook, Google and YouTube already do.

The new technology, called “next Gen TV,” promises to revolutionize broadcast TV by modernizing over the air video delivery for the 21st century, and bringing data-driven advertising solutions to antenna TV broadcasts.

Next Gen TV is supported by the new standard ATSC 3.0, an update from the current antiquated ATSC 1.0 standard. [2] After five years of development, ATSC 3.0 saw its first commercial deployments earlier this year, three months after the FCC gave the OK for broadcasters to begin updating their infrastructure to support it.

Sinclair Broadcast Group is a major backer of next gen TV. Sinclair has invested over $30 million in Next Gen technology, and holds a handful of patents that are baked into the ATSC 3.0 standard.

In fact, Sinclair executives have routinely stated that ATSC 3.0 — and the new advancements in advertising technology for linear TV — will lay the foundation of Sinclair’s future growth strategy, encompassing terrestrial broadcast, Internet-delivered video, subscription services and even video delivery to connected cars.

But the technology will also give Sinclair — the largest broadcaster in the US — unprecedented access to viewer data. As Sinclair executive chairman David Smith described in a recent interview:

“We’ll know where you are, who you are, and what you’re doing — just like you do now, just like everybody does now, the Internet does, or Google, or a Facebook. We will have perfect data all the time.”

THAT is the difference between saying "I respect your privacy" and "I VALUE your privacy". They sure as $#@! VALUE your privacy, but do NOT RESPECT your privacy.

Who cares, its just TV, right? Too bad you spend more time watching TV, now we have to raise your insurance rates. Oh, you watch conspiracy theory videos? Watch Ron Paul? You MUST be a terrorist, so you are now going to be DENIED of any and all Rights.

Welcome to the Goolag.