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Thread: Home improvement chains worried about bottom line: nobody knows how to use their products

  1. #1

    Exclamation Home improvement chains worried about bottom line: nobody knows how to use their products

    Home Depot Panics Over Millennials; Forced To Host Tutorials On Using Tape Measures, Hammering Nails

    http://www.zerohedge.com/news/2017-1...measures-hamme

    by Tyler Durden

    Oct 10, 2017

    As wall street analysts celebrate the coming of age of the millennial generation, a group of young people who were supposed to lead another revolutionary wave of consumerism if only they could work long enough to escape their parents' basement, retailers like Home Depot are panicked about selling into what will soon be America's largest demographic...but not for the reasons you might think.

    While avocado resellers like Whole Foods only have to worry about creating a catchy advertising campaign to attract millennials, Home Depot is in full-on panic mode after realizing that an entire generation of Americans have absolutely no clue how to use their products. As the Wall Street Journal points out, the company has been forced to spend millions to create video tutorials and host in-store classes on how to do everything from using a tape measure to mopping a floor and hammering a nail.

    Home Depot's VP of marketing admits she was originally hesitant because she thought some of their videos might be a bit too "condescending" but she quickly learned they were very necessary for our pampered millennials.

    In June the company introduced a series of online workshops, including videos on how to use a tape measure and how to hide cords, that were so basic some executives worried they were condescending. “You have to start somewhere,” Mr. Decker says.

    Lisa DeStefano, Home Depot vice president of marketing, initially hesitated looking over the list of proposed video lessons, chosen based on high-frequency online search queries. “Were we selling people short? Were these just too obvious?” she says she asked her team. On the tape-measure tutorial, “I said ‘come on, how many things can you say about it?’ ” Ms. DeStefano says.

    Meanwhile, Scotts Miracle-Gro has been forced to start training classes to remind frustrated millennials, who can't seem to keep their flowers alive, that plants need sunlight to grow (apparently not a single millennial ever took biology in grade school). Commenting on the tutorials, a defeated VP of Corporate Affairs, Jim King, admitted "these are simple things we wouldn’t have really thought to do or needed to do 15 to 20 years ago"...sorry, Mr. King this is your life now.

    The Scotts Miracle-Gro Co. has started offering gardening lessons for young homeowners that cover basic tips—really, really basic—like making sure sunlight can reach plants.

    “These are simple things we wouldn’t have really thought to do or needed to do 15 to 20 years ago,” says Jim King, senior vice president of corporate affairs for Scotts. “But this is a group who may not have grown up putting their hands in the dirt growing their vegetable garden in mom and dad’s backyard.”

    “They grew up playing soccer, having dance recitals and playing an Xbox,” says Scott’s Mr. King. “They probably didn’t spend as much time helping mom and dad out in the yard as their predecessors or their predecessors’ predecessors.”

    Companies such as Scotts, Home Depot Inc., Procter & Gamble Co. , Williams-Sonoma Inc.’s West Elm and the Sherwin-Williams Co. are hosting classes and online tutorials to teach such basic skills as how to mow the lawn, use a tape measure, mop a floor, hammer a nail and pick a paint color.

    Unfortunately, at least for the Home Depots of the world, millennials now represent the largest demographic in America with 4.75 million 26 year olds roaming the streets of New York, San Francisco and Los Angeles without a clue as to how to use a tape measure.

    The biggest single age cohort today in the U.S. is 26-year-olds, who number 4.8 million, according to Torsten Slok, chief international economist for Deutsche Bank . People 25, 27 and 24 follow close behind, in that order. Many are on the verge of life-defining moments such as choosing a career, buying a house and having children.

    Millennials as a whole are America’s latest demographic bubble, overtaking the baby boom generation and, like them, transforming popular culture, retailing, media and lifestyles. They make up about 42% of all home buyers today, and 71% of all first-time home buyers, according to Zillow Group . Some 86% of millennial home buyers reported making at least one improvement to their home in the past year, more than any other generation, Zillow says.



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  3. #2

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    "You know that star-shaped screwdriver? A Phillips-Head screwdriver? I dunno, it looks like a star."



    This is where public school has taken us.
    "Logic is an enemy and truth is a menace." ~ Rod Serling
    "Cops today are nothing but an armed tax collector" ~ Frank Serpico
    "To be normal, to drink Coca-Cola and eat Kentucky Fried Chicken is to be in a conspiracy against yourself."
    "People that don't want to make waves sit in stagnant waters."

  4. #3

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    Quote Originally Posted by donnay View Post
    "You know that star-shaped screwdriver? A Phillips-Head screwdriver? I dunno, it looks like a star."

    This is where public school has taken us.
    And at the same time, the local 36k/year private high school has a class just for "furniture making" where they design and make their own furniture from scratch during the semester -- really impressive stuff. All for really rich kids that will probably never end up doing any carpentry/building in their adult life.

  5. #4

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    I had fun at my work one time, where I was told an engineer and a manager tried drilling holes in concrete to attach some stuff, with a cordless drill... I then spotted one of them looking in a room where they were not going to find a hammer drill, and asked what they were looking for... Then when I was told, I said, follow me to my car, I've got one with me, 10 minutes later all the necessary holes were drilled. But yeah, what can I say...
    "I am a bird"

  6. #5

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    Quote Originally Posted by donnay View Post
    "You know that star-shaped screwdriver? A Phillips-Head screwdriver? I dunno, it looks like a star."



    This is where public school has taken us.
    This is where public schools, absent parents, and prolonged childhood have taken us.
    If freedom isn't free, it isn't liberty - its license.

    "And maybe my life spent in a New Jersey-New York/Bay Area-L.A. pro-Semitic cocoon has left me naive. But I don't care if Americans think we're running the news media, Hollywood, Wall Street or the government. I just care that we get to keep running them."
    - Joel Stein, LA TIMES

  7. #6

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    Maybe its a business opportunity for some RPF members to offer private "how to be a man" classes.

  8. #7

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    Quote Originally Posted by specsaregood View Post
    Maybe its a business opportunity for some RPF members to offer private "how to be a man" classes.
    If freedom isn't free, it isn't liberty - its license.

    "And maybe my life spent in a New Jersey-New York/Bay Area-L.A. pro-Semitic cocoon has left me naive. But I don't care if Americans think we're running the news media, Hollywood, Wall Street or the government. I just care that we get to keep running them."
    - Joel Stein, LA TIMES

  9. #8

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    Clearly you all have not been on Pinterest. Women know how to do all of that.
    "There are two freedoms - the false, where a man is free to do what he likes; the true, where he is free to do what he ought."~~Charles Kingsley

  10. #9

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    I'll just put this clip right here"



    "Logic is an enemy and truth is a menace." ~ Rod Serling
    "Cops today are nothing but an armed tax collector" ~ Frank Serpico
    "To be normal, to drink Coca-Cola and eat Kentucky Fried Chicken is to be in a conspiracy against yourself."
    "People that don't want to make waves sit in stagnant waters."

  11. #10

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    Quote Originally Posted by luctor-et-emergo View Post
    I had fun at my work one time, where I was told an engineer and a manager tried drilling holes in concrete to attach some stuff, with a cordless drill... I then spotted one of them looking in a room where they were not going to find a hammer drill, and asked what they were looking for... Then when I was told, I said, follow me to my car, I've got one with me, 10 minutes later all the necessary holes were drilled. But yeah, what can I say...
    I put in anchors with my cordless hammer drill all the time.
    Theye have refused their Assent to Laws, the most wholesome and necessary for the public good.

    Theye have erected a multitude of New Offices, and sent hither swarms of Officers to harass our people and eat out their substance.

    Theye kept among us, in times of peace, Standing Armies

    Theye have combined with others to subject us to a jurisdiction foreign to our constitution,

    For protecting them, by a mock Trial from punishment for any Murders which they should commit on the Inhabitants of these States:

    For cutting off our Trade with parts of the world:

    For imposing Taxes on us without our Consent:

    For depriving us in many cases, of the benefit of Trial by Jury:

    Theye plundered and destroyed the lives of our people.

    Theye are at this time transporting Armies of Mercenaries to compleat the works of death, desolation, and tyranny, already begun with circumstances of Cruelty & Perfidy scarcely paralleled in the most barbarous ages, and totally unworthy of a civilized nation.

  12. #11

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    Quote Originally Posted by specsaregood View Post
    Maybe its a business opportunity for some RPF members to offer private "how to be a man" classes.
    As I've moved past 50, believe me, I am considering it.
    Theye have refused their Assent to Laws, the most wholesome and necessary for the public good.

    Theye have erected a multitude of New Offices, and sent hither swarms of Officers to harass our people and eat out their substance.

    Theye kept among us, in times of peace, Standing Armies

    Theye have combined with others to subject us to a jurisdiction foreign to our constitution,

    For protecting them, by a mock Trial from punishment for any Murders which they should commit on the Inhabitants of these States:

    For cutting off our Trade with parts of the world:

    For imposing Taxes on us without our Consent:

    For depriving us in many cases, of the benefit of Trial by Jury:

    Theye plundered and destroyed the lives of our people.

    Theye are at this time transporting Armies of Mercenaries to compleat the works of death, desolation, and tyranny, already begun with circumstances of Cruelty & Perfidy scarcely paralleled in the most barbarous ages, and totally unworthy of a civilized nation.

  13. #12

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    Quote Originally Posted by euphemia View Post
    Clearly you all have not been on Pinterest. Women know how to do all of that.
    Don't doubt it. There's this one young woman that if I need anything machined I take it to her. I guess her shop doesn't have an HR department because every time I've been there she is the one dishing it out. Fiery red head that knows her $#@! and doesn't take any.
    Theye have refused their Assent to Laws, the most wholesome and necessary for the public good.

    Theye have erected a multitude of New Offices, and sent hither swarms of Officers to harass our people and eat out their substance.

    Theye kept among us, in times of peace, Standing Armies

    Theye have combined with others to subject us to a jurisdiction foreign to our constitution,

    For protecting them, by a mock Trial from punishment for any Murders which they should commit on the Inhabitants of these States:

    For cutting off our Trade with parts of the world:

    For imposing Taxes on us without our Consent:

    For depriving us in many cases, of the benefit of Trial by Jury:

    Theye plundered and destroyed the lives of our people.

    Theye are at this time transporting Armies of Mercenaries to compleat the works of death, desolation, and tyranny, already begun with circumstances of Cruelty & Perfidy scarcely paralleled in the most barbarous ages, and totally unworthy of a civilized nation.

  14. #13

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    Quote Originally Posted by phill4paul View Post
    I put in anchors with my cordless hammer drill all the time.
    And you probably finish projects that you started too.
    Quote Originally Posted by juleswin View Post
    You do know that you [dannno] are a moron right?
    Quote Originally Posted by juleswin View Post
    I love Che because...
    Quote Originally Posted by juleswin View Post
    ...he did that which I was too cowardly afraid to do
    Quote Originally Posted by juleswin View Post
    Just for the record, 99% of the time I say "In my country........" I am actually messing with you people because I know you guys have absolutely no idea what happens in my country.

    Quiz: Test Your "Income" Tax IQ!


    Short Income Tax Video

    The Income Tax Is An Excise, And Excise Taxes Are Privilege Taxes

    The Federalist Papers, No. 15:

    Except as to the rule of apportionment, the United States have an indefinite discretion to make requisitions for men and money; but they have no authority to raise either by regulations extending to the individual citizens of America.

  15. #14

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    Quote Originally Posted by Danke View Post
    And you probably finish projects that you started too.
    Ouch....

    Theye have refused their Assent to Laws, the most wholesome and necessary for the public good.

    Theye have erected a multitude of New Offices, and sent hither swarms of Officers to harass our people and eat out their substance.

    Theye kept among us, in times of peace, Standing Armies

    Theye have combined with others to subject us to a jurisdiction foreign to our constitution,

    For protecting them, by a mock Trial from punishment for any Murders which they should commit on the Inhabitants of these States:

    For cutting off our Trade with parts of the world:

    For imposing Taxes on us without our Consent:

    For depriving us in many cases, of the benefit of Trial by Jury:

    Theye plundered and destroyed the lives of our people.

    Theye are at this time transporting Armies of Mercenaries to compleat the works of death, desolation, and tyranny, already begun with circumstances of Cruelty & Perfidy scarcely paralleled in the most barbarous ages, and totally unworthy of a civilized nation.

  16. #15

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    Actually things are easier today than ever if you drop the cash . At home depot you can get a drill , an impact drill , two batteries and a charger for 100 FRNs , an air pump that runs off those batteries for 25 for tire inflation , they make flashlights too that take those batteries, over at Menards they have battery operated 1/2 drive impacts that can be used for tire rotation , changes . You got cordless Sawzalls etc .
    Last edited by oyarde; 10-11-2017 at 05:08 PM.

  17. #16

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    Last Christmas at HD , I picked up a new Ryobi drill bit set for 3 FRN's and a Driver set for another 3 FRN's . That is cheap . I cannot get a draft beer in a restaurant for that .

  18. #17

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    Personally it works just fine for me that people are becoming more and more useless. As an electrical contractor the market is growing as less and less people know how to do basic things. Home improvement projects are being hired out rather than done by the homeowners.

    I don't laugh at the people who can't change a simple light out, I just hold my hand out when the job is done. Pays the bills.
    No - No - No - No
    2016

  19. #18

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    Quote Originally Posted by phill4paul View Post
    I put in anchors with my cordless hammer drill all the time.
    Sure, but also in (very hard) concrete?
    "I am a bird"

  20. #19

    Default

    As the Wall Street Journal points out, the company has been forced to spend millions to create video tutorials and host in-store classes on how to do everything from using a tape measure to mopping a floor and hammering a nail.

    Home Depot's VP of marketing admits she was originally hesitant because she thought some of their videos might be a bit too "condescending" but she quickly learned they were very necessary for our pampered millennials.
    I only wish the VP of Human Resources would make new hires watch some of those
    * Enforce Border Security – America should be guarding her own borders and enforcing her own laws instead of policing the world and implementing UN mandates.

    * No Amnesty - The Obama Administration’s endorsement of so-called “Comprehensive Immigration Reform,” granting amnesty to millions of illegal immigrants, will only encourage more law-breaking.

    * Abolish the Welfare State – Taxpayers cannot continue to pay the high costs to sustain this powerful incentive for illegal immigration. As Milton Friedman famously said, you can’t have open borders and a welfare state.

    * End Birthright Citizenship – As long as illegal immigrants know their children born here will be granted U.S. citizenship, we’ll never be able to control our immigration problem.




    Reprinted from http://www.ronpaul2012.com/the-issues/immigration/ [Nov. 29, 2011]

  21. #20

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    Don't need a weather man to know which way the wind blows

  22. #21

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    Even "real" carpenters balk at curved stairs, son's learning to build them at 13, he was involved in building a few flights several years ago but doesn't remember much....

    Hopefully it'll sink in...






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