‘There’s mostly the perception that it’s for women'
Pharrell Williams has been wearing Chanel necklaces for years — only not the original costume jewelry.
“He has them copied in real gemstones,” noted Karl Lagerfeld, Chanel’s couturier since 1983.
Does he mind?
“Of course not. I’m flattered,” he said with a smile, for he has long called the music impresario part of the Chanel family.
Williams has appeared in a short film for Chanel, walked the runway in its most recent Métiers d’Art show at the Ritz Paris and is now the first man to appear in a handbag campaign for the French house. He is depicted in a concert hall toting a crocodile version of the new Gabrielle bag, which the house hopes could rival its classic 2.55 and 11.12 models.
Slated to break worldwide on April 3, the ads also features Kristen Stewart, Cara Delevingne and Caroline de Maigret, each exuding a different allure — insouciant, streetwise and quintessentially Parisian, respectively.
Unveiling the campaign exclusive to WWD,
Lagerfeld said he wished to show that the Gabrielle bag can be worn in “many different circumstances” — and why not by a man?
“It’s not very feminine in the sense of being chichi,” he teased.
Lagerfeld noted that virtual reality goggles — which inspired the shape of the handbag — are used by both sexes. Indeed, at his fall 2017 ready-to-wear show in Paris earlier this week, the designer had male models — including his eight-year-old godson Hudson Kroenig, tote versions of the Gabrielle.
Its double-chain handle permits multiple carrying options, including cross-body for greater security.
Interviewed after the Chanel show, Williams said Chanel first came to his attention more than a decade ago courtesy of rapper Notorious B.I.G.
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Williams attended the Chanel show without a bag, his hands stuffed in the pockets of his hefty cardigan. But he said he relished the chance to carry the croc version of the Gabrielle he sports in the ads.
“When I first started wearing it I didn’t have anything in it. I was just so excited to have it,” he said. “But now I use it to carry my phone, and — you know — essential personal things.”
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Originally Posted by TheCount
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