Sold to Apollo and Metropoulos
In January 2013, a joint venture by
Apollo Global Management and C. Dean Metropoulos and Company became the leading bidder to purchase Dolly Madison and the Hostess brand of snacks.
[57] Silver Point Capital, Grupo Bimbo and Hurst Capital also placed bids for both brands.
[54][55][58][69] On March 12, Apollo and Metropoulos won the bid to buy the brands from Hostess for $410 million.
[70] The deal was approved by a bankruptcy court, and C. Dean Metropoulos and Company principal Daren Metropoulos announced that Hostess products would be sold again on July 15.
[71]
Sold to Bimbo Bakeries USA
Bimbo Bakeries USA outbid Flowers Foods for the rights to Beefsteak on February 28, 2013,
[72][73] and the deal was approved by a bankruptcy court on March 20.
[74] In August, the trademarks of J. J. Nissen and the web domain jjnissenbreads.com were transferred to Bimbo Bakeries,
[75] which later purchased other regional Hostess bread brands: Colombo, Cotton's, Emperor Norton, Fisherman's Wharf, Parisian and Toscana.
Sold to Flowers Foods
In January 2013 it was announced that
Flowers Foods had offered to buy six of Hostess' bread brands, including Wonder Bread. The deal, initially structured at $360 million, involved 20 bakeries and 38
depots.
[76] Flowers Foods won the bid to purchase five of the six bread brands (except Beefsteak, purchased by Grupo Bimbo) on February 28.
[72] The deal went through a bankruptcy court in March and was completed on July 22, 2013.
[77][78] The five brands are Butternut Bread, Home Pride,
Merita Breads,
Nature's Pride and Wonder Bread.
[51]
Sold to Lewis Brothers Bakeries
The rights to the following Hostess brands were sold to Lewis Brothers Bakeries in December 2013:
[79]
- Blue Ribbon
- Braun's
- Bread du Jour
- Continental
- Countess
- County Fair
- D'Agostino's
- Daffodil Farm
- Di Carlo
- Millbrook
- Nancy Martin
- Old World
- Ozark Mill
- Pantry Pride
- Sap's
- Weber's
Sold to McKee Foods
McKee Foods, owner of Hostess competitor
Little Debbie, purchased the Drake's snack cakes on March 14, 2013 for $27.5 million.
[63][80] After the deal passed a bankruptcy court, McKee began selling the snacks on September 23.
[81]
Sold to United States Bakery
United States Bakery won the auction for four
northwestern Hostess bakeries on March 15, 2013 for a reported $30.85 million,
[62][82] and the deal was approved by a bankruptcy court that month. The brands were Eddy's, Grandma Emile's, Standish Farms and Sweetheart Bakery.
[62] As of December 2015, the rights to the Baker's Inn and Dutch Hearth brands remain unsold.
[83][84]
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