Shem's "roadmap for success" thread...
If you haven’t donated yet, please consider doing so here.
If you haven't seen my campaign evaluation thread, check it here.
File to run for office: 06/04/14
Win primary election: 09/09/14
Win general election: 11/04/14
The purpose of writing out my campaign plan in this and other posts is to involve the RPF users who sincerely care to help me, to convince them that my race is winnable, and to demonstrate that I am committed to winning. My hopes are that my threads will additionally encourage others to run for office and serve as a reference for them to use in planning as I share what works for me and what doesn't. To engage as many people as possible, I will be crowd-sourcing aspects of my campaign from RPF rather than from traditional sources.
I found writing out this post to be helpful because as I mention below, if the primary is contested I will be taking three months off work unpaid to knock doors, and more time off if I win (New Hampshire state reps only get paid $100 / year) [and I would probably refuse that salary anyway on principle]. This is a career- / life-changing decision so I wanted to be sure I had thought everything out entirely. I will continue to update this thread (and others) as I make progress, and welcome your input. To provide a record of things, I will try to avoid editing my posts where ever possible. Thank you!
By the way, if you didn’t know it already, the NH House of Representatives is the largest lower house in the nation, and the third largest parliamentary body in the English-speaking world. Each member represents an average of 3,291 residents. Nevertheless, reps in New Hampshire have a unique opportunity to endorse a presidential primary candidate. Help improve a liberty candidate’s chances of winning the first-in-the-nation primary state by helping me. If I win the election and cannot refuse the salary, I will start a poll on an RPF thread to identify a candidate worthy of a personal donation in the equivalent amount of the salary.
CAMPAIGN PLAN (for those who don’t care so much this is the tl;dr part)
There is a possibility I may be running in the primary unopposed; I will not know officially until the candidate filing period is over (June 13). My plan presupposes the primary race will be contested. Check out the Campaign Evaluation thread for the list of incumbents. All four seats are open in 2014. As of this posting, I have confirmed that two of the incumbents are running for reelection; worst case all four incumbents run. Since the top four vote getters win, I would only need to defeat one of the incumbents. I have already started processing the numbers and know that roughly 1,000 households voted in the 2012 state primary. If running opposed, I intend to knock on all of these doors personally and via volunteers. I will be taking time off work to knock doors full-time from the filing period until the primary date (approximately three months).
I am hoping someone on RPF owns and is proficient in (or can get a copy of) Microsoft Streets & Trips and is willing to figure out how to import my voter data to generate a walker list. [Please see future thread on this]. I would like the list in my hand by or before the day the filing period ends. At that time, I will know if the primary is contested and I even have to knock doors. I am not concerned about getting volunteers. I hosted dozens of friends from MA, CT, RI, ME, etc. when I was my town coordinator in 2012. I run RP meetups in all of these states. I will use out-of-staters wisely. Plus I have a list of 80+/- RP supporters in my town who were identified by volunteers like you during the phone-banking from the last POTUS cycle.
There is a sense of urgency for your support in that I need to put everything into winning the primary (September 9). After that, the general election should not require "full-time" campaigning on my part.
I will have palm cards / door hangers designed before the filing period. The instant I know the primary will be contested, I will pay to have the palm cards printed for my door knocking effort. Palm cards will include email, phone number, and URLs to both a website that you're going to help me with and Facebook page that I will create and maintain. I have identified a liberty-friendly printer nearby who is willing to do work at-cost for candidates like myself. My palm card will include my talking points, my credentials listed in evaluation thread, etc.
I have already registered a domain and RFP user Suzu is presently hosting my website. Right now it’s very basic but I would like some suggestions. [Please see separate website thread and campaign finance threads]. A priority is the graphic for the donation page banner. [See graphics thread].
The Facebook page has not yet been launched but will be fairly typical for a down-ticket political candidate. I will run targeted advertisements, e.g. residents of my district of voting age who like Mitt Romney, Ronald Reagan, etc. to get likes. As the primary approaches I will boost posts announcing endorsements, etc. BTW speaking of endorsements, Rand is probably the only politician whose name would carry weight, that I would be proud to have endorsed me, and that I would have any chance in hell of securing. If anyone has leads on how to pursue that, please let me know. Expect additional threads about Facebook and endorsements soon.
If the primary is contested I am considering conducting polling and a direct outreach campaign over the phone. I would like to get yard signs up and send out a postcard immediately prior to primary day, announcing anything new since voters had last seen my palm card (endorsements, campaign pledges, etc.), and run a GOTV robocall. I will be making a thread to discuss the timing of these activities.
PROJECTED EXPENDITURES DURING THE PRIMARY (in somewhat chronological order, actual costs to come later)
-Domain registration, website hosting, development, and maintenance; see website thread
-Purchase Microsoft Streets & Trips (if no one here has / or can get it)
-Filing fee $2 (fortunately I’m in NH; I understand it can be thousands of dollars in other states) [alternatively I could submit 5 signatures]
-Buttons / stickers for volunteers
-Palm card / door hanger photo shoot and design: already have a local-liberty contact in mind and will announce it later
-Palm card / door hanger printing: use same as design company
-Misc. design, printing, and postage for donor and voter Thank You letters, etc.
-Facebook advertising: see future thread
-Yard sign design and printing: would use same printing company, see future thread on timing
-GOTV robocall: still learning about this; more to come
-Direct mailing(s): postcard design, printing and postage (would use same printing company)
I have taken the time to develop a comprehensive campaign plan to win the race but I do need some financial support. I wouldn't expect you to make a financial sacrifice if I haven't. As I mentioned, if the primary is contested I will be taking an unpaid leave-of-absence to knock doors and forgoing about three months in wages. And if I win, I will not be able to work full-time at my job (and the political position only pays $100 / year). These state rep races in NH are some of the smallest in the country. I'm looking to raise less than $10,000 dollars. [Again, see future campaign finance thread].
I hope that my written plan, including the list of exactly what money will be spent on, helps to convince you that you're contributing to a credible, professional, and well thought-out campaign dedicated to winning!
Any other ideas? Please post here; I'd love to hear them. I'll really need the community's help with this! And if someone could post a link to this thread on Daily Paul, or anyone else you think would want to help, I would greatly appreciate it.
01.28.14 (p minus 224 days, $0 cash on hand, 0 doors knocked)
Again, if you haven’t donated yet, please consider doing so here: http://www.shemkellogg.com/donate/