The stakes are high for Colorado’s multi-billion dollar ski industry.
As the state prepares to legalize recreational marijuana on Jan. 1, Rocky Mountain resorts are preparing for a rush of pot smokers looking to light up on the slopes. One might think that skiing and pot-smoking would be an unwise combination -- and that's probably correct. But a handful of marijuana-themed ski trips already are being marketed, and the state's ski industry is trying to get in front of what could be a dangerous fad.
Mountain managers are concerned not only about safety but their tourism image. The fear is that some of the more conservative, family-run resorts will see a backlash from people who don’t want to be in a cannabis cloud.
Jennifer Rudolph of Colorado Ski Country USA, a trade association that represents 21 resorts in the state, says the ski industry generates about $3 billion in tourism revenue annually and Colorado had more than 11 million skier visits last year, outpacing every other state in the nation.
It’s those kinds of numbers that tourism operators hope to cash in on.
Colorado Highlife Tours is offering a party package starting at $75 per person which includes “affordable Marijuana friendly ski buses” for groups to Breckenridge, Winter Park, Eldora, Loveland, Echo Mountain, Keystone, Copper Mountain Resort and Vail.
The tour operators will pick up passengers, drive customers to ski resorts/towns and provide refreshments on the bus.
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