http://www.engadget.com/2013/10/23/b...and-tv-habits/Targeted advertising certainly isn't new, but Bell is taking it to a level that's making some Canadians uncomfortable. Starting November 16th, the telecom will track the habits of its customers for both network optimization and "more relevant" ads, including their app usage, calling patterns, web visits and TV channel picks. It will also start aggregating subscriber data such as age and device choice. Bell is quick to note that it's collecting anonymous data, and claims that subscribers aren't required to participate. However, the company is using an opt-out system -- it will track customers by default unless they know how to change their settings. The issue has garnered enough attention that Canada's Privacy Commissioner has promised an investigation, which suggests that Bell shouldn't count on implementing its policy without answering some tough questions.
Great, like I need more porn ads.
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