The heady $12 million-4thQ goal was set the first day of October. The campaign site listed the goal as $4 million per month. Later, there was an article where Bydlack is quoted saying the goal was $3 + $4 + $5 million. By either account, the campaign is AHEAD of schedule by over $1 MILLION. Entirely because of the 5th money bomb effort. And NOBODY was saying all that time anything about needing the $12 million by December 1st. WTF?
My impression is that some of the HQ people had NO idea of what could actually be raised, so they projected an imaginary goal they hoped would lead to a decent showing... rather than actually having had a serious plan in place of how much would be "budgeted" for what advertising as those month-to-month goals were realised.
Suddenly, after the 5th effort shock wore off, they're thinking "Holy Crap! We can REALLY raise serious money and buy airtime!". So NOW they're freaking out about when they want to try to spend it. And unfortunately, those first 2 tv ads are very poor quality (production wise). Bill Dumas is listed as the Video Production Director for the campaign. Well, if that includes being responsible for shooting and producing those tv ads... he SUCKS.
The real issue here is that it's Crunch Time. It's too late to replace HQ personnel. So somebody needs to do some serious ass-kicking and whip people into shape like yesterday. Which mostly logically, should be Kent Snyder or Lew Moore.
NOTHING about Paul's campaign has been "conventional". And yet it's WORKING! So WHY in God's Name would HQ try switching into that mode now? Other than certain people just don't KNOW anything else.
The Doctor is brilliant at what he does. But the level of quality and professional competence in a few key areas of his support personnel is really screwing things up. You don't change horses in mid-stream. And you don't change DRIVERS either.
The Revolution, not the HQ personnel, are the ones who've proven they're the best at picking up the fumbles and running with them.
Certain personnel need to step up and bring their "A Game" from now on.
No more second-rate production quality in the tv commercials. Get serious, and come up with a budget to go First Class. Then a timestable of when and when it needs to spent. For the rest of the campaign to WIN the WhiteHouse.
And... let us KNOW about it ahead of time.
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