So we're engaging in hypotheticals now. Here's mine. Say I had 100 cars and sold 20. I didn't order any more but the manufacturer sent me another 100 anyway since Im contractually obligated to take them. Manufacturer claims 200 sales. I claim 20. WSJ calls the manufacturer for comment, not me, and manufacturer claims "brisk new vehicle sales", which gets printed.Say I had 100 cars and sold 50. End of month I have 50 cars left. I order 100 more but sell 60. My inventory is now 90 at the end of month which is higher but my sales also increased.
See my point?