One reason they are hesitant to build a lot of infrastructure to support the oil boom is that they have been though it before. The area boomed and collapsed again both in the 1960's and the 1980's. It is a viable operation as long as the price of oil stays above a certain point- if the price of oil falls significantly it could collapse again. Another consideration is that a well in a fracking field is not productive nearly as long as a traditional well- they tap out and another one needs to be drilled sooner than conventional oil drilling.
All of the above - PLUS let's not forget the controversial nature of "fracking" when it comes to environmental impact. I would not be surprised to see an effort made to ban the practice entirely. If anything like that happens, the area is going to give a whole new definition to the term "oil bust."
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