Ron Paul is Building a New Conservative Brand and Paving Way For Rand Paul Victory in 2016

There is recent speculation about an alleged “friendliness” between Ron Paul and Mitt Romney, but in light of the idea of his brand, there is another interpretation: Paul wants to avoid any “competing brand” of conservativism. Even if Romney ends up taking the nomination, it would be much better if he took it with primary opposition from Paul instead of someone like Rick Santorum. This gives more publicity to the “Paul brand,” and it allows for someone like Rand Paul (R-Ky.) to pick up the argument later.