Let's get to the marketing basics here, but before we do that just remember that it DOES NOT matter what's up there in terms of the fund raise. We would raise 10,000,000 if the First sentence was **** YOU FRANK..( which I would personally love to see..) and the off-line media would pick it up as a protest donation against the MSM polls...
So, in terms of the cash, relax, we are going to get the 10m. Assuming no earthquakes, nuclear explosions, 9/11 type events or the demise of our champion, we'll get the 10m. It's a math equation, so just all focus in on telling three new people a day about RP who have INFLUENCE over others and geometric growth is now kicking in..no sweat there. All that said..if you guys do want to improve the site I would suggest the following..
1) Aim the first paragraph at NEW people not the insiders (all of us let's say..) and make certain that there is nothing, not a single word (I mean it ) that they can't understand, they must understand every word on the page, if they don't you'll have them in confusion and the MESSAGE of RP may not transfer from them to another. That's the danger of having a term like "inflation tax.." up there, it's not that it will stop THAT person donating, it's that it may slow the "word of mouse" or "word of mouth" P2P transfer that we are looking for.
2) As a solution to the problem set outlined in 1) above I would suggest that an earlier post has the answer...I would mention an " oppressive tax " and a " poorly executed war " this way you will capture some conservatives who can all agree that a) Taxes are oppressive and b) the war was poorly executed.
The above modifications would be my recommendation. But, all in all, the site is 103% already in my book. 30k people will pledge, double or more of that number will donate and Ron Paul will be the greatest political rock-star of our time. Just keep him alive guys. No joke, he's a target for the ne0-cons.