So many good grassroots things going on. Good job, people.
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So many good grassroots things going on. Good job, people.
The rebel of the 21st Century will be old-fashioned.
Hopefully that makes sense. I'm trying to eat while setting up ads on second and third FB accounts I just got access to.
Will post full breakdown in a couple hours once I get these other accounts fully rolling.
So far the "Very Liberal" Santorum ad has been seen by 46,620 Iowans age 35+ an average of 8.4 times, all in the past 2 hours, and clicked on 129 times - linked to the CNN article with Ron Paul talking smack.
And the "Is Santorum Pro-Choice?" ad has been seen by 39,850 Iowan conservatives an average of 16.1 times, spread out over the past 24 hours, and clicked on 222 times - linked to the Newsmax article mentioned above.
Back to work...
You've been on top of this, it's possible you could've missed it, I didn't realize NH was involved as well, all good. you'll want to shoot out everything by 7pm CST today Tuesday of this batch. But, again, you seem on top of it.
Would any type of video ad be helpful here? If so, let me know and I'll try to throw one together real fast.
In my opinion, you should now stop the Santorum attack ads and focus ENTIRELY on get-out-the-vote ads. It's too late to attack Santorum, we've done that work now. We need to make sure that ALL our supporters caucus for Ron Paul to win. GOTV! Focus on getting out the vote, especially our blue republican base.
how many click throughs have you been getting buddy?
Also, the Santorum attack ads link to article on CNN etc. Do we really want grassroots money to be giving traffic to these sites. I really don't like running the attack ads. The CNN website has loads of anti-Paul articles, I'd rather not be sending people there.
PLEASE focus ENTIRELY on getting out the vote. It's honestly a much, much, much more productive allocation of resources.
So on my throwaway facebook account I just changed my homestate to Iowa, so that I can see what type of ads they're getting. Facebook has a banner of 5 ads running on the side. While i'm generally seeing some Paul ads, there are more ads for other candidates (put together) than Paul ads. Perry, Romney, and Bachmann figure prominently.
Should we max out our bid price on maybe 8 separate ads so that we flood it and prevent the others from getting clicks? This could help greatly, although it would be expensive.
Focus on the GET OUT THE VOTE ads!!!! Get RID of all the OTHER attack ads!
This facebook ads intiatives is GREAT, honestly superb stuff. But please, please, please for the sake of victory get rid of all the attack ads and focus ENTIRELY on getting-out-the-vote. GOTV is pivotal.
Is it just me who feels this way? Because I can't push this point enough, it matters a lot. $2k worth of facebook ads makes a huge difference, let's make sure we direct it all at GOTV. If we GOTV, we win. Simple as.
Thanks to our gracious donors, we were able to spend my full daily max of $2,000 yesterday (Monday).
But we are still $419 shy of our goal of $2,000 today. Please donate HERE --> http://iowaadblitz.chipin.com/iowa-ad-blitz
So far our ads have displayed over 7,900,000 times to 340,000 individual Iowans, an average of 21.7 times each.
~280,000 Iowans saw our professional-looking ads for Ron Paul, an average of ~20 times each.
621 people clicked through to IowaForPaul.com to receive info on how to caucus for Ron Paul.
Somewhere between 50,000 and 80,000 Iowans saw negative ads against Santorum, either calling him a big spender or a pro-life fraud for supporting Specter over Toomey.
359 people clicked through to the anti-Santorum articles.
Here's the breakdown:
First big pic has all ads for the entire 3-day campaign, organized descending by # of reach (individual people who saw each ad) - and figures slightly inflated with the first hour of today's ad spend.
Second pic has just ads active on Day 3, organized descending by CPC (cost per click).
[ Long, technical explanation of CPC - feel free to skip: Roughly, higher CPC gives the ad higher priority to run. When Facebook decides which ad to serve, mine or a competitors', it compares CPC. If Romney's people are willing to spend $1 on one click, and I say I'm willing to spend $3, then our ad shows up instead of theirs - or ours shows above theirs on the same page - and we pay $1.01 if someone clicks on it. For this ad blitz, I erred on the side of high CPC - because I wanted to ensure both that we spent all $2,000 before the daily ad spend reset to 0. (If we didn't spend it tonight, we wouldn't get to spend any more the next day because the limit would still be $2,000 - and these funds were raised to be spent before Iowa, not rolled over to NH unless absolutely necessary.) And also because I wanted Ron Paul's ads showing on top of everyone else's ads - it would be a cool psychological edge for the 342,000 people who saw our ads if they saw us consistently outpositioning Romney/Santorum/whomever. That's the long explanation for why the CPC is so high for the top ads. You can see in the rightmost column that the actual CPC rarely came close to the CPC I marked that I was willing to pay. The only time you really run into trouble using this tactic is if some equally aggressive advertiser is on the other team. The fact that no one else is playing that game shows me the other side are either noobs or just don't care to gain the psychological edge we are gaining with little competition. ]
Third pic has the GOTV ads running today on my account:
Fourth pic has the GOTV ads running today on another RPF member's account - he is letting us charge an additional $2,000 to his credit card for new ads I set up. The ads just recently got Facebook's approval.
Here are each of the ads.
Saturday 12/31 and Sunday 1/1:
Caucus - Age 17-29 - RPF thread - http://lalibertyhq.com/files/ad1.png
Caucus - Conservatives - IowaGOP caucus page - http://lalibertyhq.com/files/ad2.png
Caucus - Dems/Indys - RPF thread - http://lalibertyhq.com/files/ad4.png
Caucus - Dems/Indys - RPF thread [old] - http://lalibertyhq.com/files/ad12.png
Caucus - Dems/Indys - RPF thread (smirk graphic) - http://lalibertyhq.com/files/ad11.png
Caucus - Obama fans - Ron Paul Iowa site [old] - http://lalibertyhq.com/files/ad7.png
Caucus - Dems/Indys - IowaGOP caucus page [old] - http://lalibertyhq.com/files/ad10.png
(All caucus ads on/after 1/2 direct to IowaForPaul.com; Santorum liberal ad directs to this CNN article; Santorum abortion ad directs to this NewsMax article)
Caucus - Males 17-29 - http://lalibertyhq.com/files/dudes.jpg
Santorum "Very Liberal" - http://lalibertyhq.com/files/LOLSANTORUM.jpg
Caucus - All Liberals - Antiwar - http://lalibertyhq.com/files/allliberalsantiwar.jpg
Caucus - All Ron Paul fans - http://lalibertyhq.com/files/allronpaulfans.jpg
Caucus - All Liberals - Shockwaves - http://lalibertyhq.com/files/liberal.jpg
Caucus - Dems/Indys - Anti NDAA/SOPA - http://lalibertyhq.com/files/antindaasopa.jpg
Santorum - Conservatives - http://lalibertyhq.com/files/santorumlame.jpg
Caucus - All 17-35 - http://lalibertyhq.com/files/caucusall1735.jpg
Caucus - All 17+ Iowans - http://lalibertyhq.com/files/lots.jpg
Tuesday 1/3 - GAME DAY:
All ads paused except...
Caucus Day - Males 17-29 - http://lalibertyhq.com/files/gotvmales.jpg
Caucus Day - All Liberals - Antiwar - http://lalibertyhq.com/files/gotvnowar.jpg
Caucus Day - All 17+- http://lalibertyhq.com/files/biggotv.jpg
Caucus Day - Male 17-35 - http://iowaforpaul.com/files/ad1g.jpg
Caucus Day - Liberals - http://iowaforpaul.com/files/ad2g.jpg
Caucus Day - Liberals&Politics - http://iowaforpaul.com/files/ad3g.jpg
Note the sky-high CPC. We are not being out-bid, and I don't expect we will be. When people see these ads, they are at the top of the list.
Open to suggestions for more/different ads. I think this is a good spread to start.
After yesterday's $2,000 is taken out of my PayPal account today, I'll have $1,581 remaining in the account.
Which means I will need $419 more to let my ads run their full course today.
Can you throw $25 into this history-making effort?
DONATE HERE --> http://iowaadblitz.chipin.com/iowa-ad-blitz
Please donate now to get this done so we have momentum (and maybe some leftover funds) to carry into the New Hampshire blitz.
Here's a sneak peak of that. More details after we hit $2,000 today...
PLEASE DONATE --> http://iowaadblitz.chipin.com/iowa-ad-blitz
$25 more donated.
GOTV ads so far today:
My account - $954 spent - 213,237 reached - 485 clicks to IowaForPaul.com
Other account - $693 spent - 102,368 reached - 376 clicks to IowaForPaul.com
Both accounts on track to spend $2,000 before 6:15pm CT.
$357 still needed for my account to be able to sustain the $2,000 expense and keep rolling on toward New Hampshire
Please donate here what you can: http://iowaadblitz.chipin.com/iowa-ad-blitz
~400 clicks to IowaForPaul.com
Account #1 GOTV spend: $1,432 - 283,000+ reached - 894 clicks to IowaForPaul.com
Account #2 GOTV spend: $977 - 129,000+ reached - 549 clicks to IowaForPaul.com
Total so far: ~1,840 clicks to IowaForPaul.com
That's 1.5% of estimated 120,000 turnout...
And not yet done.
Still $357 shy of $2,000 for today. Please donate here what you can: http://iowaadblitz.chipin.com/iowa-ad-blitz
Bump for liberty. If you're not making calls, throw us $10 to reach a few thousand Iowans.