Something simple regarding economic policy and taxes that sounds reasonable that explains the way he will phase from a welfare/warfare state to a free society so people can see it won't be completely terrifying. Right now anyone can make up any imaginary cut whether or not he would do it or have the power to do it, and they can just force him to take ownership of it.
With a branded plan, he can constantly refer to the brand and say those cuts are my focus. Obviously we don't want a planned economy, but just a plan for what order in which we will be making policy adjustments with a catchy title.
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