http://www.leadershipinstitute.org/T...SchoolID=18935
Training Details
Campaign Management School
1 day, $25.00 (meal included)
9:00am-5:00pm
This Campaign Management School is designed to build on our Grassroots Activist School. This training develops you into a leader. Each year thousands of candidates run for elected office and only a few win. This is often due to the lack of skilled leadership in campaigns. This training addresses this need and empowers you to make a difference.
Ideal attendees for the Campaign Management School are center-right public policy organization staff, conservative activists or groups interested in working on ballot initiatives, propositions, or legislation. Are you interested in volunteering or working for a conservative candidate, cause, or issue at the local level? This is the class for you.
The Campaign Management School will help prepare you to build a winning team, raise money and communicate with voters.
Attendees will learn how to:
• Attract and manage volunteers
• Develop precinct organizations
• Identify and build coalitions
• Develop and deliver the campaign’s message
• Deliver voters to the polls
Sample Lectures Include:
• What a Campaign Looks Like
• The Real Nature of Politics and Elections
• Researching the Candidates and District
• Developing a Campaign Strategy and Message
• Building Coalitions
• Voter Identification and Targeting
• Voter Contact Tactics: Phones, Mail, In Person
• Voter Contact Tactics: Social Networking and New Media
• Voter Turnout Operations
The Venetian
3355 Las Vegas Bouevard South
Las Vegas, NV
Travel-Campaign Management School, Advanced
http://www.leadershipinstitute.org/T...SchoolID=18938
1 Day $25.00 (meal included)
The advanced version of our Campaign Management School is designed to further develop camapign staffers. Attendees are tasked with developing campaign, finance, and communications plans. In addition to this, students are challenged with designing GOTV and voter outreach strategies. Students will work in small groups and be challenged through a variety of exercises that are designed to reinforce their grasp of managing a local campaign.
Ideal attendees for the Advanced Campaign Management School are senior campaign staff and candidates.
Are you interested in taking your campaign skills to the next level? This is the class for you.
The Advanced Campaign Management School will help prepare you to build a winning fundraising team, reach more voters and win!
Attendees will learn how to:
• Develop a Fundraising Pan
• Develop precinct organizations
• Identify and build coalitions
• Deliver the Campaign's Message
• Deliver voters to the polls
Sample Lectures Include:
• Workshop - Developing a Campaign Plan
• Workshop - Developing a Finance Plan
• Workshop - Developing a Communication Plan
• Workshop-Developing a GOTV Plan
• Group Presentation- Campaign Strategy
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