I had an interesting conversation the other day with someone who's a veteran in the field of running issue-based campaigns in individual states and winning the votes on the issues in question. He repeatedly described specific strategies, ending his point with, "That's how you win elections," and he has the resume to prove it. His main focus was how so many campaigns - both issue-based or candidate-based - are still stuck in the past, ignoring how powerful of a marketing tool the Internet has become. Then he said something that I thought was particularly relevant: That the data shows that most campaigns have no idea how effective they could be if they simply produced videos which thoroughly and succinctly explained their positions to undecided voters, then spread the word about those videos to said voters.
I see a lot of people here post videos they made that hype up Ron himself, and many of them are very well done. But they generally appeal to those who are already RP supporters. What would be much more useful to the campaign is a collection of videos that:
1) Explain his reasoning on individual issues, and how that reasoning should actually make sense to the average voter when properly explained, especially when it comes to the more controversial issues. (The first step to appealing to many voters is getting past hurdles like, "Isn't Ron Paul that guy who wants to legalize heroin?")
2) Are no more than 3-4 minutes long.
3) Look and sound professional.
I wanted to make this thread because I believe that if this is going to happen, it's probably going to have to be a grassroots effort. I don't think any of us should expect the official campaign to make use of anything we create. I do think, however, that if done right, this could be a valuable tool for the "boots on the ground" volunteers who will be talking to folks whose only knowledge about Ron comes from what they see on the cable news networks. So if we can start discussing ideas about what would work and what wouldn't, that could be an important first step in harnessing our Internet advantage in order to produce something that will be helpful in the primary battles.
Thoughts?
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