The ad ain't bad. Seriously, how good are most ads? About this good.
People need to realise that Paul got across exactly what he needed to:
A) His name
B) You don't have to agree with every single one of his positions
C) Live Free or Die
The most important part about the ads is getting his name known. Over half of GOPers polled can't idenitfy "front-runner" Rudy Giuliani. By getting his name out, this ad is a success.
Not only that, but I'm sure there will be many, many more ads. This is a good first step.