Howdy. First post. Be gentle.
So I went ahead and listened to the radio ad we all just paid $434k for, and I was shocked -- it's terrible. In fact, I don't think the ad could be worse and still have been produced by the campaign. If this is what the campaign is producing with our money, then Ron Paul is most definitely right in saying that we are the reason for his success rather than he or his campaign.
For Ron Paul to win over voters, two things need to happen.
- Voters must be convinced that Ron Paul isn't some weird "other" candidate.
- Voters need to actually hear "the message" Ron Paul always talks about when asked why his campaign is growing so quickly.
The current ad does neither.
Ron Paul is right -- "the message" is great, and it's what won me over. But the radio ad on the front page of ronpaul2008.com doesn't relate the message in any way, shape or form!!
The solution?
GET SOMEBODY TO READ THE GOD DAMN BOILERPLATE TEXT (Ron Paul has never voted to increase taxes...etc) ON THE AIR. JESUS CHRIST. THIS IS SO OBVIOUS.
Honestly.
Just get somebody to read it. Verbatim.
Another idea might be to take this and combine it with something similar to Apple's Switch campaign, and do a simple read (e.g. not some over-the-top "radio voice") like...
"My name is XYZ, and I want to quickly tell you about how I decided to vote for Ron Paul. Ron Paul has never voted to raise taxes, has never voted for an unbalanced budget or for federal restrictions on gun ownership, has never voted to increase congressional pay..."
Right up to the very end of the boilerplate.
The blowback tirade got me online to look for Ron Paul's site, but the boilerplate text is what converted me. NOBODY can stand up to that record. Let's get it out there. It's the only thing people need to see.
And while we're at it, the "R3VOLUTION" banners are retarded. The boilerplate will win us the election. "R3VOLUTION" only serves to decrease the campaign's credibility -- the word revolution, even with love in there, pushes us to the fringe. The average American sees revolution and thinks we're a bunch of nuts. We need to stop using that damn word and come up with something more palatable.
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