Domino's Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.
Then help arrived from an organization called Dairy Management. It teamed up with Domino's to develop a new line of pizzas with 40 percent more cheese and proceeded to devise and pay for a $12 million marketing campaign.
And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the U.S. Department of Agriculture - the same agency at the center of a federal anti-obesity drive that discouragesover-consumption of some of the very foods Dairy Management is vigorously promoting
Read more: http://www.charlotteobserver.com/2010/11/07/1818826/watch-your-weight-and-pass-the.html#ixzz14erYNLoj
This article is more concerned about the health effects of eating too much cheese. What makes me mad is that the tax dollars are used to advertise Domino's
Site Information
About Us
- RonPaulForums.com is an independent grassroots outfit not officially connected to Ron Paul but dedicated to his mission. For more information see our Mission Statement.
Connect With Us