Originally Posted by
Matt Collins
The key to getting people to vote for Ron Paul is name recognition. The more times they hear, see, or read his name, the better chance we have of turning someone into a voter for RP.
This means we need to up the amount of impressions per person. For instance, every potential voter should get at least 6 different impressions of the name "Ron Paul" across multiple media (word of mouth, tv, radio, paper etc) before they will take interest.
Now think about in the course of an average day how many times the average voter sees the name "Ron Paul"... Probably not many, IF any!
In Nashville, running 2.5 days worth of radio advertising DURING DRIVE TIME cost us around $1250. Here is what I suggest to every Meetup to get Ron's impressions increased...
Start with conservative talk radio, that's kind of our target audience. Contact your local talk stations, try to go with the larger stations. Ask them what a run-of-schedule ad will cost for a week. This means that you will buy x amount of ads and they will play these ads randomly throughout the day. Once they give you a price ask them to throw in overnights for free. For a simple branding/top-of-mind-advertising/imaging/name recognition ad, you don't want to do the most expensive time of day which is drive times. (not yet anyway).
I work in conservative talk radio, and I have a minor in marketing. This situation worked for us to drive people to the largest rally at the time, Nashville, last Saturday. If anyone gets to this point, let me know, and I will help them develop a good ad (possibly for free).
Again, the ultimate goal is to get voters to promise to vote for RP. The way to do that is to get them to learn about RP, and the best way to prompt them to investigate RP on their own is to increase RP's name recognition. Running ads this early on will indeed create a buzz.
Connect With Us