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Thread: Frank Luntz Coined "Climate Change"

  1. #1

    Default Frank Luntz Coined "Climate Change"

    I didn't know that until I heard it on a question on Cash Cab. Yet another reason to say, "Fu$k You, Frank!"

    Climate spin: Who changed "global warming" to "climate change"?

    Answer: It wasn't the enviros who changed the use of this term, but rather high-powered corporate lobbying interests and their allies in Bush government and the Republican party, spearheaded by leading Republican pollster/ spinmeister Frank Luntz, who in 2002 pushed Republicans to move the public discussion away from "global warming" to "climate change".

    Luntz wrote that :

    “'Climate change' is less frightening than 'global warming.' ... While global warming has catastrophic connotations attached to it, climate change suggests a more controllable and less emotional challenge,

    And here's something recent from Frank, still trying to push global warming climate change alarm.

    Republican pollster Frank Luntz—the brains behind Newt Gingrich's "Contract With America" and the man who coined politically potent phrases like the "death tax"—wants to help environmentalists in their push for legislation to combat climate change. His advice? Stop talking about climate change.

    The environmental community is "fighting the wrong battle," Luntz announced on Thursday at an event to mark the release of a new report by his polling firm, The Word Doctors, outlining strategies to help marshal public support for a climate bill. "The least important component of climate change is climate change."

    Luntz's report, "The Language of a Clean Energy Economy," finds that the majority of the public across the political spectrum is convinced that global warming is happening and caused at least in part by humans. But, Luntz says, talking about the problem won't win support for the legislation that would solve it. Among both Democrats and Republicans polled by his firm, addressing climate change was the least important reason to support a cap-and-trade policy.

    So what should environmentalists say instead? Luntz suggests less talk of dying polar bears and more emphasis on how legislation will create jobs, make the planet healthier and decrease US dependence on foreign oil. Advocates should emphasize words like "cleaner," "healthier," and "safer"; scrap "green jobs" in favor of "American jobs," and ditch terms like "sustainability" and "carbon neutral" altogether. "It doesn't matter if there is or isn't climate change," he said. "It's still in America's best interest to develop new sources of energy that are clean, reliable, efficient and safe."

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  3. #2


    Frank Luntz strikes again!

    Words That Work: It's Not What You Say, It's What People Hear
    Frank I. Luntz

    Ron Paul Forum's Mission Statement:

    Inspired by US Rep. Ron Paul of Texas, this site is dedicated to facilitating grassroots initiatives that aim to restore a sovereign limited constitutional Republic based on the rule of law, states' rights and individual rights. We seek to enshrine the original intent of our Founders to foster respect for private property, seek justice, provide opportunity, and to secure individual liberty for ourselves and our posterity.

  4. #3


    "The least important component of climate change is climate change."

    Well, he did nail that one.

  5. #4

  6. #5


    "It's Not What You Say, It's What People Hear"

    Wow, that's deep Frank. FU
    Last edited by catdd; 02-09-2010 at 05:49 PM.
    "Molon Labe"

  7. #6

  8. #7


    Cash cab lol...
    "He's talkin' to his gut like it's a person!!" -me
    "dumpster diving isn't professional." - angelatc

    "Each of us must choose which course of action we should take: education, conventional political action, or even peaceful civil disobedience to bring about necessary changes. But let it not be said that we did nothing." - Ron Paul

    "Paul said "the wave of the future" is a coalition of anti-authoritarian progressive Democrats and libertarian Republicans in Congress opposed to domestic surveillance, opposed to starting new wars and in favor of ending the so-called War on Drugs."

  9. #8


    Quote Originally Posted by dannno View Post
    Cash cab lol...
    don't mess with Cash Cab

  10. #9


    lolz, thanx for the info, OP.
    Quote Originally Posted by Torchbearer
    what works can never be discussed online. there is only one language the government understands, and until the people start speaking it by the magazine full... things will remain the same.
    Hear/buy my music here "government is the enemy of liberty"-RPEphesians 6:12 (KJV)//I sell stuff here go buy nao!

  11. #10


    That man is literally one of the worst people on Earth.
    Quote Originally Posted by President John F. Kennedy
    And we must face the fact that the United States is neither omnipotent nor omniscient. That we are only 6% of the world's population, and that we cannot impose our will upon the other 94% of mankind. That we cannot right every wrong or reverse each adversity, and that therefore there cannot be an American solution to every world problem.
    I need an education in US history, from the ground up. Can you help point me to a comprehensive, unbiased, scholarly resource?

  12. #11


    A new swear word needs to be coined that is only to be used regarding Frank Luntz.

    Until then, FU FRank.
    "The journalist is one who separates the wheat from the chaff, and then prints the chaff." - Adlai Stevenson

    I tell you that virtue does not come from money: but from virtue comes money and all other good things to man, both to the individual and to the state. - Socrates

  13. #12


    Does he have the patent rights to the saying?

    Like the phrase Are You Ready To Rumble comes to mind.
    The American Dream, Wake Up People, This is our country! <===click

    "All eyes are opened, or opening to the rights of man, let the annual return of this day(July 4th), forever refresh our recollections of these rights, and an undiminished devotion to them."
    Thomas Jefferson
    June 1826

    Rock The World!
    USAF Veteran

  14. #13


    Go figure... Frank Luntz... I HATE Frank Luntz. Remember his "Fox Focus" groups during the debates? I do. Here is a video I made back in Oct 2007 after the Florida Republican debate.

    YouTube - Ron Paul: Florida Republican Debate Commentary...UN-FAUXED!!

    Oh, yea... $#@! YOU FRANK!

  15. #14

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