I didn't know that until I heard it on a question on Cash Cab. Yet another reason to say, "Fu$k You, Frank!"
Climate spin: Who changed "global warming" to "climate change"?
Answer: It wasn't the enviros who changed the use of this term, but rather high-powered corporate lobbying interests and their allies in Bush government and the Republican party, spearheaded by leading Republican pollster/ spinmeister Frank Luntz, who in 2002 pushed Republicans to move the public discussion away from "global warming" to "climate change". http://www.guardian.co.uk/environmen....climatechange.
Luntz wrote that :
“'Climate change' is less frightening than 'global warming.' ... While global warming has catastrophic connotations attached to it, climate change suggests a more controllable and less emotional challenge,
And here's something recent from Frank, still trying to push
global warmingclimate change alarm.
Republican pollster Frank Luntz—the brains behind Newt Gingrich's "Contract With America" and the man who coined politically potent phrases like the "death tax"—wants to help environmentalists in their push for legislation to combat climate change. His advice? Stop talking about climate change.
The environmental community is "fighting the wrong battle," Luntz announced on Thursday at an event to mark the release of a new report by his polling firm, The Word Doctors, outlining strategies to help marshal public support for a climate bill. "The least important component of climate change is climate change."
Luntz's report, "The Language of a Clean Energy Economy," finds that the majority of the public across the political spectrum is convinced that global warming is happening and caused at least in part by humans. But, Luntz says, talking about the problem won't win support for the legislation that would solve it. Among both Democrats and Republicans polled by his firm, addressing climate change was the least important reason to support a cap-and-trade policy.
So what should environmentalists say instead? Luntz suggests less talk of dying polar bears and more emphasis on how legislation will create jobs, make the planet healthier and decrease US dependence on foreign oil. Advocates should emphasize words like "cleaner," "healthier," and "safer"; scrap "green jobs" in favor of "American jobs," and ditch terms like "sustainability" and "carbon neutral" altogether. "It doesn't matter if there is or isn't climate change," he said. "It's still in America's best interest to develop new sources of energy that are clean, reliable, efficient and safe."
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