A variation of the big lie is the laundry list. List enough "evils," and even if proponents can reply to some of them, they will never be able to cover the entire list. This technique is most effective in debates, letters to the editor, and television news reports. Another variation is the simple statement that fluoridation doesn't work. Although recent studies show less difference than there used to be in decay rates between fluoridated and nonfluoridated communities, the benefit is still substantial. In fact, the Public Health Service estimates that every dollar spent for community fluoridation saves about fifty dollars in dental bills.
A key factor in any anti campaign is the use of printed matter. Because of this, antis are very eager to have their views printed. Scientific journals will rarely publish them, but most local newspapers are willing to express minority viewpoints regardless of whether facts support them. A few editors even welcome the controversy the antis generate—expecting that it will increase readership.
The aim of anti "documents" is to create the illusion of scientific controversy. Often they quote statements that are out of date or out of context. Quotes from obscure or hard-to-locate journals are often used. Another favored tactic is to misquote a profluoridation scientist, knowing that even if the scientist protests, the reply will not reach all those who read the original misquote.
Half-truths are commonly used. For example, saying that fluoride is a rat poison ignores the fact that poison is a matter of dose. Large amounts of many substances—even pure water—can poison people. But the trace amount of fluoride contained in fluoridated water will not harm anyone.
"Experts" are commonly quoted. It is possible to find someone with scientific credentials who is against just about anything. Most "experts" who speak out against fluoridation, however, are not experts on the subject. There are, of course, a few dentists and physicians who oppose fluoridation. Some of them object to fluoridation as a form of government intrusion, even though they know it is safe and effective.
Innuendo is a technique that has broad appeal because it can be used in a seemingly unemotional pitch. Some antis admit that fluoridation has been found safe "so far," but claim that its long-range effects have "not yet" been fully explored. The waiting game is a related gambit in which antis suggest that waiting a bit longer will help to resolve "doubt" about fluoridation's safety. No doubt, some antis will continue to use this argument for a few hundred more years.
A few antis have offered a "reward" for proving that fluoridation is safe. During the 1970s, a $100,000 offer required the pros to post a bond "to cover any costs which the offerers of the reward might incur if the proof is deemed invalid." The offer did not state who would judge the evidence, but it was safe to assume that the antis themselves would have appointed the judges. If a suit had been filed to collect the reward, the court might have ruled that the offer was a gambling bet that should not be enforced by a court. Such a suit would have required at least $25,000 for the bond and legal fees. Even if it had been won, however, there was no assurance that the money would have been recovered from the individuals who sponsored the reward. Most of them were elderly and scattered widely throughout the United States and Canada.
Since the scientific community is so solidly in favor of fluoridation, antis try to discredit it entirely by use of the conspiracy gambit. The beauty of the conspiracy charge is that it can be leveled at anyone and there is absolutely no way to disprove it. After all, how does one prove that something is not taking place secretly? Favorite "conspirators" are the U.S. Public Health Service, the American Dental Association, the American Medical Association, and the aluminum industry. Apparently, in the minds of the antis, these groups could all be working together to "poison" the American people! Years ago, conspiracy claims would work primarily with the very paranoid. But modern-day government scandals may make them seem realistic to a wider audience.The "slippery slope" claim is a related gambit. "This is only the beginning!" the antis wail. "First they will add fluoride, then vitamin pills, and the next thing you know it will be birth control pills!" Who "they" are need not be specified.
Scare words will add zip to any anti campaign. Not only the more obvious ones like "cancer" and "heart disease," but also more specialized terms like "mongoloid births" and "sickle-cell anemia." Ecology words are also useful. Calling fluoride a "chemical" (rather than a nutrient) can strike fear in the minds of many Americans who fear we are already too "chemicalized." The fact that water itself is a chemical and the fact that responsible use of chemicals is extremely helpful to our society will not reassure everyone. Fluoride is also called "artificial" and "a pollutant," which is "against nature."
Faced with the fact that fluoridation merely copies a natural phenomenon, the antis reply that "natural" fluoride differs from "artificial" fluoride—a "fact" as yet undiscovered by scientists.
Suggesting alternatives is another common tactic. Here the antis propose that the community distribute free fluoride tablets to parents who wish to give them to their children. The suggested program sounds "democratic," but it will not be effective from a public health standpoint. Most parents are not motivated to administer the 4,000+ doses needed from birth through age twelve. The plea for alternatives is often made by a "neutral" individual who sounds like he will support an alternative program if water fluoridation is defeated. Don't bet on it. Such advocacy is almost always a propaganda ploy.
Once fluoridation has begun in a community, antis can resort to the "cause-of-all-evil" gambit—blaming fluoridation for everything that occurred after it started. An example of this tactic, one that backfired on opponents, took place in Cleveland on June 1, 1956—when fluorides were to be added to the city's water supply. That day, the phone calls began: "My goldfish have died." "My African violets are wilting." "I can't make a decent cup of coffee." "My dog is constipated." Although the basis of such complaints is emotional rather than physical, this time fluoridation's innocence was beyond question. Last-minute problems had delayed its start until July!
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Originally Posted by sheepmoney
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