I think there are ways to present any idea, even a complicated one in a persuasive way.
To take the federal reserve example quoted... what if it was positioned in a visual way
Instead of simply "END THE FED"
"WE'RE GOING TO KNOCK DOWN THE BIG MARBLE FEDERAL RESERVE BUILDINGS THEN TAKE THE INK OUT OF THEIR MONEY PRINTING MACHINES"
this is just an example.
Honestly, the only way I see Rand winning is if he learns a lot from Trump. Possibly even as his VP. That's not likely, although Trump holds cards pretty close to the chest it seems. Still, I'm not holding my breath.