04-12-2024, 05:39 AM
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The power of mass media takes advantage of human nature. Target audiences are presented with images and sounds that are naturally appealing. Then a new idea or suggested action is equated with the appealing scene, and the observer is unconsciously nudged to adopt the new behavior. For example, a commercial might show a happy family playing around the backyard swimming pool of a large house. Smiles and laughter abound. Smoke from barbecued meat drifts through the air and creates an imaginary aroma. Then an attractive mother looks to the camera and claims that she uses this product, or supports this politician, or believes in this idea. Because the staged family seems ideal, the viewer imagines herself as part of it, and while placing herself inside the narrative, she is subtly drawn to the product or concept being promoted. This is propaganda’s version of the Transitive Property of Equality: if the target identifies with the actors, and the actors identify with a product, then the target will identify with that product, too.
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https://www.lewrockwell.com/2024/04/no_author/popular-nullification-of-the-states-propaganda/
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