Yesterday, 12:50 PM
I haven't had much interaction with WIC in some time, but back when I cashiered, you could get the name brand or the store brand for things like juice. Mind you, these were NOT healthy items. They were highly-sugared beverages marketed to kids and purchased by parents because they were deemed important and healthy for their children. After all, the Government said it was vital enough to go on WIC, so obviously it was important and healthy. Juicy Juice, Welch's, the store brand; you could buy the bottles of juice or you could buy the concentrate. The weirdest part to me was that old WIC checks were essentially dry beans, rice, juice, and milk. For younger kids it included different levels of formula. What the hell kind of diet would that create? Not a very healthy one.
I do know that WIC checks now include more, including allowance for produce, but it's got a long way to go.
Actually I just looked it up, and yeah they've expanded a bunch, but it's still not particularly satisfactory (tofu is covered, but if you want organic peanut butter, it's not).