Yesterday, 08:38 AM
Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names.
Full article on link.
Not that it matters. The reason being is before announcements like this, people used to feel safe because of "Degrees of Data Separation", promoted only to make a person without any technical knowledge believe their privacy was being respected. The way it works is like this. Your name is out there, somewhere. So is your IP. So is the cookie ID. All that really happened was your cookie ID and IP address were used as Data Separators. They want to know who you are so they look at your IP address, but your actual Name is not stored. By referencing only your IP or a Cookie ID, they can use that to do another reference lookup and see you are "John Smith". Now you will be directly searchable by your name. Why? They never had any real respect for your privacy to begin with.