A Senate committee released a report this week that goes to great lengths to determine all of the things that data brokers, the companies that trade in consumer data, don’t want to talk about. The 35-page report describes some of the companies’ strategies for collecting and organizing data, but significant portions of the report discuss what the companies are unwilling to talk about
: namely, where they get a lot of their data and where that data is going.
Companies covered in the report include well-known firms, like Datalogix and Acxiom, as well as credit reporting companies that also trade in consumer data, like Experian and TransUnion. In the report, the committee sets out to answer four questions: what data is collected, how specific it is, how it’s collected, and how it’s used. While the first two questions turned out to be reasonably easy to answer, the companies all but stonewalled the committee on substantial answers to the latter two.
Report:
in PDF format
http://arstechnica.com/business/2013...lls-your-data/
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