After John Kerry lost a very winnable election in 2004, Democrats were worried that Republicans had gained an almost insurmountable lead in both technology and data analysis.
“Progressive technology infrastructure was born in 2004, when we got our teeth kicked in,” says Bryan Whitaker, COO of the NGP VAN, a privately held company that offers technology-based services to Democratic candidates.
“Back in 2004, we had no counter to the right’s consistent messaging machine. Fox News, talk radio, Drudge, etc. put out consistent, never-ending messages, and the left didn’t have a viable response