The most important thing we can do in propelling Ron’s 2012 candidacy is to realize our failures of the past. While we may have the best stance on foreign policy, monetary policy, health care, and the myriad of issues that are of the greatest of importance to our country’s future, we have to recognize that we, as a collective, are some of the worst marketers.

This is not a statement intended to discourage your activism, nor is it another thread about signs vs. blimps vs. billboards vs. promotional pencils. This is a statement intended to get us to recognize that we are, relative to the average voter, different.

If you’re reading this, then you likely

1. Spend a greater amount

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