The Dawn Of Rand Paul’s High-Tech Presidential Campaign
by John Hayward - 6 Apr 2015
The general public might not appreciate just how badly Mitt Romney’s 2012 campaign flamed out online, but you can bet every campaign consultant worth his or her salt has studied the crash of “Project ORCA” in detail. It wasn’t just the amazing Election Day failure of the system; Romney’s campaign always seemed to under-perform online, despite the candidate’s reputation for technocratic savvy and managerial brilliance. Hopefully every Republican candidate heading into the 2016 race understands that a bigger, smoother, more aggressive online presence is needed.
This is especially true for the younger candidates, and most especially for Senator Rand Paul (R-KY), who has been